This post was most recently updated on May 3rd, 2019
Starbucks mission statement (along with its delicious variety of beverages), is probably why the multi-million dollar coffeehouse chain has soared to success.
Known for its hipster menu items and Instagram-capture-worthy frappucinos, teas, and lattes, Starbucks quickly became the third-largest fast food restaurant chain. But its unicorn-inspired coffee products isn’t the only reason why Starbucks is so famous. After all, the real essence of a brand can only be captured by its mission statements and values.
Starbucks Mission Statement
Surprisingly though, Starbucks coffee mission statement has absolutely nothing to do with coffee. At least not directly, like most coffee chains. Here’s what Starbuck’s mission statement is as mentioned on its company website:
“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
Starbucks Mission Statement Analysis
So as you can see, the coffee house’s mission statement doesn’t have so much to do with selling the best coffee. Instead, the brand focuses on building a more meaningful and impactful ideology. This eventually leads to a warmer company culture.
Starbucks manages to create a friendly abode by nurturing human spirit amongst its employees and customers. As the mission statement emphasizes on gradually building deep relationships “one person, one cup and one neighborhood at a time”. This shows how the firm wants to impact each and every customer and employee. At the same time, the mission statement also discusses how Starbucks is making a conscious effort to pave its way into every neighborhood, even if it’s one gradual step at a time.
Starbucks Coffee’s Vision Statement
Now, let’s talk about Starbucks coffee’s vision statement. Essentially, a vision statement’s primary focus is to help brands navigate their way through market conditions.
Because of this, it may be possible for brands to alter or modify their vision statement with the course of time. This of course, may be done to help companies which may have deviated along the way. While Starbuck’s vision statement is no been readily presented, its website reveals something of the sort. The vision statement reads:
“To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”
Starbucks Vision Statement Analysis
After carefully examining the coffeehouse chain’s vision statement, it’s clear that it has four main components:
- To become the makers of the finest coffee in the world
- Maintain its company’s uncompromising principles
- To continue to grow whilst maintaining company standards
Like other growing companies, it’s clear that Starbucks too, has ambitious goals to become the finest coffee markers in the world. That, coupled with its goal to always stay true its company culture.
Every company has its own set of values that it lives by. A strong set of values strengthens office culture and creates a warmer environment for people to grow together. Starbucks guiding principles are:
- Creating a culture of warmth and belonging, where everyone is welcome.
- Being present, connecting with transparency, dignity and respect.
- Delivering our very best in all we do, holding ourselves accountable for results.
- Acting with courage, challenging the status quo.
- We are performance driven, through the lens of humanity.
Starbucks Value Statement Analysis
From the above, it’s clear that Starbucks extends its warmth to all kinds of communities, opening its doors to everybody. This is perhaps why all of Starbucks cafés features a warm and cozy feel.
Their décor and interior radiate positivity, pertaining to its original mission statement.
Wrapping it up
Do you have something you’d like to add about Starbucks mission statement? Tell us about it in the comment section below!
Picture Credits: Cosmopolitan