This recent ad by Volkswagen tells its viewers exactly why the Volkswagen Tiguan is not as cheap as cars made by its competitors. The ad starts with a man looking for parachutes in a parachute store, who could not help but make a hasty decision by buying a parachute from the bargain bucket, leaving behind a far better quality parachute to be purchased by a Volkswagen Tiguan owner. I am sure you can already guess who the real winner is.
The ad however, does not show the consequence of buying cheaper products than quality products, but the envy in the eyes of the bargain-looker was quite evident. Therefore, the message of this ad campaign is simple. Don’t go for something that is dirt cheap, only because it will save you a few dollars, instead go for quality products that although might charge you a few extra dollars but will ensure a safe landing, nevertheless.