Coca Cola Happiness Flag Greets Arriving Passengers

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Coca Cola keeps working on small heart warming insights and comes back with innovative campaign executions. Denmark has been named the happiest country in the world in several global surveys; and this gave the remarkable people working at Coke an idea to do something nice.

Here is “yet” another campaign that hid the Danish flag in a Coke flag dispensing machine. They decided to place this machine at the airport where it’s a Danish tradition to welcome the arriving people with flags.

In one day, 2,400 flags welcomed 25,000 arrivals from 30 different countries.Credit goes to McCann Copenhagen for the agency behind the idea.

I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.

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