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Dumb Ways To Die – Safety Campaign

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This post was most recently updated on November 30th, 2013

Don’t play around with snakes, don’t run after your balloons while a train is on the track, don’t sit in a washing machine that is powered on and don’t mess around bee hives. These are just some of the dumb ways to die that the Melbourne Metro has been trying to create awareness about through its this video.

This public awareness campaign by McCann Melbourne is a year old, and has already bagged an Integrated Grand Prix at the Cannes Lions. A quirky song and cute characters having a sad demise, the online video rightly puts through the message of being safe around various things that might prove fatal, especially metro trains! Have a look at this amazing video, you might get hooked on to the catchy song by the end!

dumb-ways-to-die

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