This post was most recently updated on December 18th, 2018
Wendy’s slogan was last changed to “Deliciously Different” in 2016 according to Adage. Wendy’s story is one of the most inspiring ones in entrepreneurship anyone has ever heard. Dave Thomas, in 1969, opened a restaurant back in 1969 after he could not find a good place for hamburgers in Columbus. He decided to name is the Wendy’s restaurant after his 8 year old daughter Melinda Lou, also known as Wendy.
Time went on, and with it, Wendy’s became ever more popular the United States – to a point that there would probably be a person who has not heard of Wendy’s. However, do you think it was just good food that made Wendy’s so popular? Well, Wendy’s slogans had had a major part to play in their marketing efforts.
Why Wendy’s Slogans Are Spot On?
As we all know, a slogan is meant to be 3 things: small, easy to understand and catchy. Wendy’s scored off on all 3 fronts with its slogans. The best part is, Wendy’s slogans focused on things that it stood for, namely, quality and good old fashioned taste.
However, unlike most of its competitors, Wendy’s decided to stick with each of its slogans. In an age where new slogans were being created and recreated, Wendy’s has changed its brand slogan 6 times in all. Why? Did they lack imagination and thus, did not get ideas for new slogans?
Well, the Wendy’s slogans were geared about the fact that they promoted “Old Fashioned Burgers”. Thus, their idea was to let the slogans age with them. Besides, a slogan for 10 constant years meant solid brand association. Ask anyone what a Wendy’s slogan is and chances are that they remember it. This is because they gambled on people remembering their brand through their slogans.
Of course, good food meant that people would remember them in the first place, but the brand value was consolidated with a single slogan which lasted years instead of just months.
10+ Famous Wendy’s Slogans
While the Wendy’s slogans have not changed very frequently, it does not mean that they did not have good ones. In fact, their slogans perfectly brought out why people should choose Wendy’s.
- Quality is our Recipe – 1969
- Where’s the beef? – 1984
- The best burgers and a whole lot more – 1990
- It’s Better Here – 2004
- Eat Great, Even late – 2004
- Do What Tastes Right – 2005
- It’s waaaay better than fast food. It’s Wendy’s – 2008
- It’s waaaay delicious. It’s Wendy’s (in Canada) – 2008
- Now that’s better – 2012
- Deliciously Different – 2016
Notice the recurring theme in all of the above Wendy’s slogans? They all deal with taste. Not only that, the highlight is quality and the quality of dining experience. Considering that the whole idea behind Wendy’s started with hamburgers, which later expanded to include things like chicken fries, sandwiches and beverages, this idea was crucial to getting just the right slogan for them. Iconic items like the square burgers and their signature beverage, Frosty helped enhance the idea behind the slogans as well.
In essence, the Wendy’s slogans capitalized on what they did best: serve good food. If you are looking for a great slogan of your own too, focus on what is YOUR specialty.
Get that right, and you have the ‘recipe’ for a successful slogan.