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In our fascination of how Linkedin has evolved the face of professional networking over the years, we never really think about the disadvantages of Linkedin. But despite any disadvantages that there may be, I’m a big advocate of Linkedin. I feel that the shortcomings of the platform, are far less than the benefits that Linkedin offers. It’s a great tool for personal branding. But having said that, it’s purely my opinion, and everyone has a right (and experience) to decide whether there are disadvantages to being on Linkedin or not. Here are 21 Disadvantages of Linkedin that a user might face. 1. Disadvantages of Linkedin in a Professional Capacity Even though this is not a direct disadvantage of Linkedin, but since Linkedin is a public platform, there can be professional situations when people cannot be officially involved in a professional social networking platform like Linkedin. For example, appointed judges…

Advertising techniques have evolved a lot in the last century. And they will continue to evolve because of the ever-changing consumers and their media consumption. From being straightforward in convincing a potential customer to buy a product, advertisements these days talk about empowering customers. And rightly so. Gone are the days when convincing consumers was easier through fancy advertising slogans and imagery. It still works, but we’re living in times of aware consumers. And especially with the advent of digital media and the widespread adoption of the smartphone, advertising to consumers is a completely different ball game. The consumer is actively engaged in advertising messages, they accept information on their own terms and sometimes actively allow themselves to be marketed to. So in a world full of digital devices, what advertising techniques should advertisers and marketers focus on to get their communication messages across effectively? Things to Consider Before Building…

Are you in search of an app that saves Snapchats? Well, you are in luck. We have compiled a list of 5 most popular apps in both iOS and Android that can be used to save Snapchats from your friends. Snapchat is one of the most interesting apps for messaging among teenagers – and this trend is growing amongst older generations as well. The reason is that you can send a self destructive message, video or photo via Snapchat. We’ve covered how to use Snapchat for Marketing if you’re looking to use Snapchat for Business. Since there is no evidence left of whether someone sent anything at all, sometimes this can be a pain. Sometimes, you’re really in the need to save a snap that someone sent you. But Snapchat doesn’t allow it officially. But with a little effort, you can actually keep a backup of everything; all snaps that people…

[tps_header]Have you been thinking about developing a Snapchat marketing strategy for your business? Great idea! It is a cool new platform on fire, it’s gaining a large amount of visitors and it is also one of the most buzzing jargons in the marketing world. However, if you’re considering to use Snapchat for business, be vary of the fact that it is unlike any other digital or marketing platform. Don’t expect the similar results to Facebook, Instagram, Twitter  and other paid social channels. Snapchat is primarily an engagement platform that can help brands build credibility (if done right) – but it requires a real-time strategy and a lot of on-going effort. [/tps_header] Objectives: Why do you need a Snapchat Marketing Strategy? A good Snapchat marketing strategy will start with answering 2 basic questions: Do I need to be on Snapchat? – You don’t have to be because your competitors are doing it – evaluate whether your…

According to the statistics from a research published in the journal of Research in Crime and Delinquency, risk of domestic abuse rose 26% when England’s team won, and even hiked upto 38% when they lost. A very powerful campaign by Tender (a non-profit against domestic abuse), British charity for using theatre and the arts to end domestic violence. “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed, emotions will be heightened, and none of this excuses violence. We ask that individuals and organisations to stand together this World Cup season and say ‘No excuses’.” – Tender You can share it with the hashtag #standupworldcup to show your support to this campaign.

We have learned and preached about how important it is to give everyone a second chance, but do we also practice what we preach, is what this ad for Business in the Community aims to ask. The ad features an ex-offender who now wishes to turn over a new leaf by seeking for job opportunities, but who is ready to hear him out? This ad by Leo Burrnet Change makes use of the Youtube ‘skip ad’ button to show how easy it is to ignore ex-convicts seeking for job opportunities. As soon as you click on the button, the video is played over again and the applicant becomes more desperate to have someone hear him out. However, if you go through the entire video without clicking the ‘skip ad’ button, the applicant becomes more confident as he speaks about how he wishes to earn legally, and appreciates you taking out…

Coca Cola never fails to disappoint us when it comes to creating some great marketing campaigns. This time again, Coca Cola came up with a brilliant campaign to help encourage the practice of eating together, something that has been slowly disappearing from our cultures altogether. Coca Cola Romania realized this issue, and made a plan to make sure more and more people eat together instead of just taking their meals and sitting in front of the idiot box, having no kind of proper healthy interactions. They created a massive Twitter and television integration as every TV commercial for the project displayed a tweet that was sent in by hundreds of online users using the #LetsEatTogether hashtag. The results were overwhelming. In a week, thousands of people invited each other over to their places to enjoy a meal with Coca Cola. Resultantly, the campaign became an instant hit. Check out the…

Teto, a Latin American NGO recently came up with a brilliant ad campaign to help highlight the beyond poor living conditions of 16.2 million Brazilians. The harsh conditions that this stratum of people lived in, had generally become invisible to the rest of the nation and the world. Therefore, Teto knew in order to address this problem, they needed to come up with an extraordinary campaign idea, and so they did through Invisigram! As the name suggests, this campaign, makes use of the popular social networking website Instagram; thus, Instagram become the tool for Teto to make the invisible, visible. Teto asked a number of famous Brazilian celebrities to share a few pictures of the underprivileged Brazilians in order to portray the harsh reality of their lives, that had been easily ignored throughout. You can imagine the result of just a few pictures shared by these famous celebrities who tend…