Snapchat Content Strategy
We’ve figured out what our objectives are, who our audience is, and are aware of growth strategy. What we need now is a solid content strategy that is inline with what we’ve already discussed.
Following are some fundamentals to consider before developing your Snapchat Content Strategy:
- The brand essence should be at the center of all created content
- Create content that resonates with the audience
- Don’t try to be heavily branded – Hard selling advertising approach will not be well received on Snapchat
- Consistency is key – Stay consistent in your content creation to keep the account fresh and your audience engaged. A hit and run strategy is not recommended.
For example, if you’re looking to create a Snapchat marketing strategy for a restaurant – you could develop content around quick recipes, behind the scenes in the kitchen, Chef’s Snapchat interviews, 10 second customer reviews, meal giveaway Snapchat contests and so much more!
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It’s a wonderful platform, quite unlike any other that we’re used to, and the opportunities it offers are immense.
What’s your Snapchat marketing strategy? How are you using Snapchat differently for marketing your business?
Leave your comments below, and I would love to know more about it and connect with you.
Don’t forget to follow me on Snapchat: wyzzze (or screenshot the below to add me in Snapchat)
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