However, if you’re considering to use Snapchat for business, be vary of the fact that it is unlike any other digital or marketing platform. Don’t expect the similar results to Facebook, Instagram, Twitter and other paid social channels.
Snapchat is primarily an engagement platform that can help brands build credibility (if done right) – but it requires a real-time strategy and a lot of on-going effort.
Objectives: Why do you need a Snapchat Marketing Strategy?
A good Snapchat marketing strategy will start with answering 2 basic questions:
- Do I need to be on Snapchat? – You don’t have to be because your competitors are doing it – evaluate whether your brand personality is relevant, and how can you translate into a social brand
- What are you trying to achieve from Snapchat? – If you don’t know what you’re trying to achieve from your Snapchat presence, then, there is not point in being on it.
Setting objectives as a first step, can help you craft a great marketing strategy for Snapchat or for any other marketing platform for that matter.
These objectives are usually a subset of your overall marketing goals.