This post was most recently updated on December 18th, 2018
It’s quite remarkable how Starbucks slogans are so popular. Catchy and totally edgy, these slogans play an integral role in boosting Starbucks advertising campaign.
In this post, we’ll be focusing on everything people love about this brand and the amazing Starbucks slogans that have captivated many around the world.
The company was founded by three partners named Gordon Bowker, Zev Siegl, and Jerry Baldwin. These three men were all former students of the University of San Francisco which is where they met.
But surprising, their plan wasn’t to sell coffee but instead, they put all their energies into providing customers the best coffee beans and roasting equipment. In the beginning, these three lads had no idea their company would soar to such magnitudes of success.
It wasn’t until 1987 when Howard Schultz decided to buy the company from the three founders. With his fiery dedication, he was able to quickly expand the business and open up new outlets outside Seattle. In a matter of years, he was able to start a chain of around 46 Starbucks stores.
The story of Starbucks’ CEO is a rather extraordinary astounding one. The billionaire entrepreneur is known for living the “American dream” as he has successfully managed to carve his name in the hearts of coffee lovers around the world. Almost 30 years ago, CEO Howard Schultz made his way in the coffee industry and was determined to make Starbucks one of the most loved brands across the world.
Well, it’s safe to say that he’s been quite successful. Though it definitely wasn’t an easy path to follow.
Starbucks mission statement
Starbucks’ mission statement reads:
“Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
Unlike other brands, Starbucks here focuses on the importance of building a community of happy and satisfied customers one step at a time. To fulfill this mission, the company follows a list of Starbucks values that binds its employees and customers together.
Aside from its delicious coffee, Starbucks owes most of its success to its brilliant business tactics and marketing strategies. You can read about the Starbucks SWOT analysis that we did earlier this month. You can also find a PESTEL analysis example of Starbucks on Advergize.
Over the years, the company has strived to create a ‘human brand’ that uses multiple forms of media to cultivate customer loyalty. Above all, with its cozy coffee shop design, Starbucks works hard to bridge the gap between work and home.
Inspiring loyalty using reward programs
Starbucks is known for inspiring loyalty using its reward programs. Not only does this encourage customers to keep coming back but it also helps generate new business.
For instance, the current Starbucks Rewards program rewards customers with a free item after every 12 transactions. In addition, Starbucks also hosts promotional offers that might not be a part of formal programs. However, most rewards are time-bound to create a sense of urgency. This urges customers to use up their rewards as soon as possible and perhaps purchase some other items in the meantime.
It’s fairly obvious why most Starbucks slogans revolve around Coffee. After all, it’s what the brand is known for.
Apart from promoting its products, Starbucks emphasizes the importance of togetherness and how coffee acts a binding force that unites coffee lovers. Its slogans also emphasize on the high-quality products offered by the brand, referring its coffee as “the best” or with “double the taste”.
For its holiday campaigns, Starbucks uses a different tactic, positioning its brand as an integral part of the celebration. Here are a couple of Starbucks slogans that you’re bound to love:
- Coffee that inspires
- It’s not just coffee. It’s Starbucks.
- Brewed for those who love Coffee
- Our way of loving you back
- You’re a sip away from GOLD
- A taste of the holidays
- Double the you
- Taste the best of summer
- To get you through those all nighters
- Find your glow
- The best coffee for the best YOU
- Share joy
- Here’s to the best part of your day
- Morning starts with a coffee
- Rewarding taste buds
- Starbucks DoubleShot. Bring on the day
- Starbucks Frappuccino. Work can wait
- Start the day with great taste
- May your day be as smooth as your coffee
- It’s not just what you’re buying, it’s what you’re buying into
- Beware of a cheaper cup of coffee. It comes with a price
- Starbucks or nothing
- We’ve always been crazy about coffee. Now we’re certified
- You are what you drink. So what do you want to be today?
- Because that’s your name right next to ours
- This season, the cup is just the beginning
What’s your favorite Starbucks slogan? Tell us about it in the comment’s section below!