Value proposition refers to the key features and aspects of a product or service that give the company or brand a competitive edge over others. It, therefore, serves as an attraction for customers and gives them a reason to choose a particular company’s product offering. We’ll use a few value proposition examples to explain the concept in greater detail. What is Value Proposition? A value proposition gives your prospects of doing business with you over your competitors and highlighting it in marketing campaigns helps in adding value to the brand. In a nutshell, it combines relevancy, quantified value, and unique differentiation. Your product’s ability to solve a customer’s problem to improve his/her experience addresses the concept of relevancy, being able to provide benefits refer to qualified value, while the product’s competitive advantage denotes the unique differentiation. Value Proposition Examples Writing a good value proposition is like any other…