What is a Marketing Function: Marketing function is defined as the role that helps a company source relevant products for the market and promote them through differentiation, thus being able to highlight their unique selling propositions. Typical marketing functions include: 1. Marketing research 2. Developing a marketing plan 3. Product development 4. Standardization and grading 5. Packaging and labeling 6. Pricing 7. Promotion 8. Distribution 9. Customer service and support Below is each marketing function described in detail: 1. Marketing Research: Marketing research is the most important marketing function which helps ascertain the wants and needs, and life roles of the target audience. In light of the market research carried out you can determine how and when to launch the product after having gathered and analyzed the market information. 2. Market Planning: Market planning includes laying down a course of action for achieving the objectives that you have set…
PESTLE analysis as we know is the acronym for political, economic, socio-cultural, technological, legal, and environmental. It is a…
What is PESTLE Analysis? PESTLE analysis (acronym for political, economic, socio-cultural, technological, legal, and environmental, ) analysis is a…
Just to make it clear right from the beginning that the different types of consumers here does not refer…
Pitch can be referred back to a long strip of turf between a huge circular ground used as a…
Nike, the famous footwear, accessories and clothing brand, is a multinational corporation based in America. Nike, with its famous…
Marketing is an extremely integral part of a business’ growth. It is a process that turns people into your…
Behind every business that is launched, product or service, an extensive research & strategy exercise is undertaken to understand…