B2B-Vs-B2C

Understanding the Difference: B2B vs B2C Marketing

You’ve probably heard marketers go on about B2B Vs B2C. But what do the two terms actually mean?

In essence, when we’re talking about Business-to-Business (B2B) and Business-to-Consumer (B2C), we’re talking about two very different audiences. Because of this, marketers must opt for different communication approaches to reach out to their desired audience.

In this post, we’ll talk about the differences between B2B and B2C. But before we dive into the details, let’s discuss what B2B and B2C marketing actually are.

What is B2B Marketing?

B2B (business-to-business) marketing is when companies market their products and services to other businesses as opposed to regular consumers.

This typically occurs when a company sells products that regular consumers wouldn’t be interested in. This could range from items like office supplies or raw materials such as steel. Now obviously, this would require a different kind of approach that selling ordinary consumer goods.

What is B2C Marketing?

On the other hand, business-to-consumer marketing targets consumers instead of businesses. It’s worth noting that consumers make smaller purchasing decisions and generally don’t take very long to make a purchase.

And while consumers do expect to gain something from the product, they are not too concerned about the financial risks of their investment as businesses are.

B2B Vs B2C: Key Differences

Here are some of the key differences between B2B vs B2C marketing:

Motives & Objectives

It’s important to understand that you’re dealing with two completely different audiences here. Your B2C audience is more entertainment driven and usually relies on emotional triggers while making a purchasing decision.

On the other, B2B audiences take more logical and rational purchasing decisions. B2B audiences also expect to be accommodated by the marketing and sales teams.

Strategy

B2B marketing’s success greatly relies on educating other businesses. This ultimately means that you have position your product as a staple in the industry. The following are a few ways to do:

  • Host educational webinars
  • Send out email newsletters about industry trends
  • Maintain an active social media presence
  • Set up booths at industry tradeshows
  • Network with prominent people in the industry by attending networking events

On the other hand, achieving business-to-consumer marketing success requires a completely different approach. Campaigns are expected to be devised according to consumer mindset. This achieved by offering consumer discounts or via direct marketing methods. The key secret here is to focus on customer service.

Here are some marketing approaches that you ought to consider:

  • Shorter sales cycles are likely to be a success to encourage impulse buyers
  • Customer service must be top notch
  • Great focus on social media, to connect with customers. Brands must take notice of advertising avenues

How to Develop a Successful B2B Campaign?

By nature, a business-to-business campaign must be broad yet focused at the same time. For instance, it should be designed to cater to a specific target market. This is often done through email or by exuding a distinct corporate image.

Here’s how you can employ a successful B2B plan by keeping the following pointers in mind:

  • Focus on the products and services – As mentioned earlier, consumers are more concerned about fulfilling emotional needs that are involved with their purchase. In this case, B2B consumers are trained professionals that are more concerned about the quality of their products. Similarly, their main purpose here is to avail revenue-increasing benefits.
  • Pricing – Businesses are very particular about price-points as they are determined to generate maximum revenue. So as long as you’re able to market your products in the best possible way in terms of quality, they may be willing to pay a premium price.
  • Involve Experts – Here, your audience can’t be fooled because they have a lot at stake. Involve experts that aren’t just great at marketing but possess industry knowledge. Once you have the right people involved, you can market this field in the best possible manner. Consider hosting tradeshows or using journals and books to enlighten people. You can promote products and services by building connections.

How to Develop a Successful B2C Campaign?

For starters, companies need to initiate the process of conducting thorough market research. Once you’ve identified the needs of the customer, you can start creating effective messages and devise campaigns accordingly.

Today, since most people spend their time online, a winning B2C campaign should involve the internet and of course, social media. Other tools that you can use include affiliate programs, company websites and QR codes.

Start by creating social media profiles of your brand to interact with potential consumers. Doing so will allow you to connect with your audience on a personal level.

Wrapping it Up: B2B Vs B2C

We hope this post has helped you understand the key differences between B2B Vs B2C.

Is there something you’d like to add? Tell us in the comments section below.

Image Credits: GoMage

Attraction-Marketing-Tips

Attraction Marketing Tips to Attract Ideal Prospects

With some actionable attraction marketing tips, practically any business can go above and beyond to take a lucrative path.

Today, business owners are finding it incredibly difficult to stand out of the crowd. And the reason’s quite simple. After all, customers have gotten smarter and are always on the lookout to get the most value for their purchase. Not to mention, thanks to increasing competition, customers can now choose from a whole bunch of options.

So imagine a world where customers automatically reached out to you and your brand. Yup, no more cold-calling or chasing involved. Does this sound too good to be true? Well, with attraction marketing, it’s quite possible.

What is Attraction Marketing?

Attraction marketing is a way of reeling in customers by drawing interest about your products and services. This has become incredibly important (especially for online businesses) because we’re normally competing with a large number of businesses at the same time.

With the help of attraction marketing, the company tries to foster a more meaningful relationship with the consumer. Once that’s achieved, the consumer feels more comfortable in investing in your brand. Makes sense, doesn’t it?

Laws of Attraction

Now you’ve probably heard about the laws of attraction. It’s quite simple actually: we attract what we put out there. Like attracts like, get it?

It’s a simple philosophy that marketers often use.

But to attract the right target audience, you need to understand your consumers and target their exact needs. And thanks to the internet, this has gotten a lot easier. Today marketers can use a number of social media platforms to learn more about their buyers. The key here is to use all this knowledge to customize products and services and voila: you’ve got yourself a loyal customer.

Initiate the discovery process by creating surveys and gathering valuable information about past and present clients. Repeatedly ask yourself about how you can improve your products and services to better suit the needs and requirements of the customers.

Attraction Marketing Tips

Looking for tips on how to attract customers? Here are some ideas that are to work:

Gather Info about Your Target Audience

In order for any of your attraction marketing strategies to work, you’ll need to identify their pain points and struggles. Do this by connecting with prospect buyers on social media or via community marketing. Once you have highlighted some key concerns, you can use these issues to create attention-grabbing headlines and content. This’ll keep your audience hooked, causing them to keep coming back for more.

For instance, if your company sells weight loss supplements, don’t just talk about its features. Focus on the benefits. For example, will the weight loss supplements help shed weight quickly? If yes, then we can work with that. Tell customers about how they can “lose weight in 30 days” or “lose weight without exercising”.

When you focus the attention on what your customer wants, you are likely to see improved results.

Teach Your Consumers

Whether it’s by writing a blog post or by posting a small video, provide value-added content that’ll enhance their skills.

For instance, if your company offers copywriting services, you can offer checklists, eBooks, and resources on how your consumers too can master the craft. Focus on creating high-quality content and design that’ll attract potential consumers and will retain your audience.

Emphasize how you’re trying to help your audience and soon enough, they’ll be willing to pay for your services.

It’s the rule of reciprocity, after all.

Host Webinars

Webinars have replaced traditional seminars on the internet. It works a powerful way to not only connect with consumers but with other businesses.

This is how it works: if your company hosts training webinars that offer great value and insight, it’ll instantly position your brand as an industry leader. It’ll also help foster a positive brand image, causing prospective buyers to view your company the way YOU expect.

Webinars also drive sales, offering uninterrupted marketing as you completely have your audience’s attention for a scheduled amount of time.

Attraction Marketing Examples

To give you better clarity on how attraction marketing works, let’s discuss an example. Imagine you own a real estate company and are looking for ways to attract more customers. One of the most effective ways is to create content that home buyers or sellers might useful. For instance, you can write a blog post titled:

“10 Low-Budget Ways to Increase the Value of Your Home”

Now think about this for a second. What kind of people will your blog post attract? People who want to sell their homes of course.

You see, this way, you’ll automatically be positioning yourself as the authority while attracting potential customers. It’s a win-win.

Wrapping it Up: Attraction Marketing Tips

We hope you’ve benefited from our attraction marketing tips.

Is there something you’d like to add? Tell us about it in the comment section below.

Walmart-SWOT-Analysis

Walmart SWOT Analysis: In-depth Overview

Examining Walmart SWOT Analysis is one of the most effective ways to identify the key strengths and weaknesses of the company.  Today, Walmart is the biggest global retail company in the world, with an employee base of 2 million.

This makes it one of the largest private employers in America. Despite economic recessions, Walmart’s retail market share hase always continued to rise. In this detailed guide, we’ll be discussing some important internal and external factors that have played a pivotal role in shaping Walmart into the company it is today.

Strengths in Walmart SWOT Analysis

Largest Retailer in the World

Being the largest retailer in the world, Walmart has an unprecedented advantage over other competitors. This has allowed Walmart to gain a stronghold over the market, owing to its unmatchable level of operations and enticing marketing campaigns and slogans.

Apart from being the world’s largest company in terms of revenue, Walmart has also positioned itself as the world’s largest private employer has more than 2.3 million employees.

Because of size, Walmart has immense power over competitors and suppliers. The company can easily exercise its market power over suppliers by demanding lower prices from them.

Brand Name

Perhaps one of the biggest strengths of Walmart lies in its brand name. The company is not only household to people in the US but also internationally. Additionally, Walmart has an incredible success story as it started off on a humble note but has ever since then transformed into an industry leader.

Advanced Technology

Over the years, Walmart has been able to push ahead of competitors by embracing advanced technology. The company utilizes voice and video communication to facilitate employees and streamline the flow of sales. This also makes it easier for employees to keep track of inventory information from the corporate headquarters.

In addition to Walmart’s technological competitive edge, the company continues to make incredibly smart strategic decisions that pool in large revenue sources.

Weaknesses in Walmart SWOT Analysis

Thin Profit Margins

Because Walmart uses a cost leadership strategy, it has to deal with thin profit margins. Walmart generally minimizes selling prices and thus relies more on sales volume to compensate for low-profit margins. Another downside here is that Walmart’s business model is fairly easy to imitate so because of this, the company does not have many competitive differentiators except for its enormous business size.

Human Resource

Despite its stellar growth in terms of numbers and revenue, Walmart has yet to improve its human resource department and adopt better standards. This is important as employee satisfaction and motivation are essential to the success of any organization.

Over the years, Walmart has had many cross-cultural diversity issues in terms of recruitment. Employees have also made several complaints regarding poor remuneration. There have been many cases of public outcry as employees have gotten together on public domains to against the company. It’s worth mentioning that work-life balance and proper remuneration is important to nurture the organization.

Opportunities in Walmart SWOT Analysis

Form Alliances with Global Retailers

In terms of growth and building brand portfolio, Walmart has tremendous opportunities.  The company is likely to succeed if it plans to expand itself in a new consumer market or form alliances with global retailers.

Currently, Walmart only trades in a few countries which is why it should move forward and work on its expansion. Some major markets to experiment with include India and China.

Introduce Healthier Options

As consumers are gradually moving towards healthy eating, Walmart has tremendous opportunity to benefit from this growing trend. It can do so by introducing special organic, gluten-free or sugar-free options. Similarly, Walmart can also introduce healthy smoothie or salad bars so that consumers can get a quick healthy fix while grocery shopping.

Threats in Walmart SWOT Analysis

Public Image

Unfortunately, Walmart has received several lawsuits regarding discrimination, unfair treatment of employees, unpaid overtime, unfair promotions, poor work environment and so on. Not only has this earned the company a bad reputation but it has also cost the retailer significant amount of money.

To overcome this problem, Walmart must move past the cold approach it uses to handle and treat employees. Over the years, the company has already tarnished its reputation and public image as far as handling women remuneration are concerned. What’s worse is that Walmart has enticed the wrath of worker unions that have previously united only to discredit the company for its unfair employment policies.

Intense Price Competition

The price of manufacturing products has significantly fallen as companies have turned to outsourcing manufacturing services to low-cost countries. This has led to price deflation in some regions, resulting in price competition.

Wrapping it up

We hope you’ve benefited from our detailed SWOT analysis of Walmart. Have something to add? Please tell us in the comment section below.

Appl-SWOT-Analysis

Apple SWOT Analysis of Master Brand

Apple SWOT Analysis provides insight on how the company has managed to maximize its growth and catapult its way to success. While many thought that the demise of Steve Jobs would hold back the company, Apple has been in very good hands owing to current CEO Tim Cook.

In this guide, we’ll be studying the internal and external strategic factors that have contributed to Apple’s success. We’ll also be highlighting some key weaknesses and threats that the company ought to pay attention to.

Strengths in Apple SWOT Analysis

 

High Price Margin and Earning

On September 30th, 2017, Apple announced a 12 percent increase in revenue, with a quarterly revenue of a whopping $52.6 billion. It’s thus safe to say that Apple does very well as far as financial performance is concerned. Not to mention, Apple has been consistently listed as one of the valuable brands in the world by Forbes.

The brand’s main strength lies in its premium pricing strategy that boasts high-profit margins. This provides Apple the flexibility to adjust prices to ensure significant profits.

Brand Reputation and Awareness

Perhaps one of Apple’s greatest strengths is that it is globally recognized as one the leading smartphone brands in the market. This is all because of its excelling marketing and advertising capabilities. Over the years, Apple has worked hard to create premium products that no other company in the world has managed to overrule.

Multi-Channel Distribution

One of Apple’s major strengths lies in its extensive distribution channels. Like other big brands in the world, Apple uses a multi-channel approach which has brought the company quite a lot of profit. Aside from direct distribution channels such as online stores and of course, retail outlets, Apply also makes use of multiple indirect distribution networks.

This indirect distribution network comprises of third-party wholesalers while some popular retailers include Walmart and Amazon Marketplace.

Weaknesses in Apple SWOT Analysis

No Official Stores in India

At present, India has the third largest smartphone market in the world today. What’s surprising is that its citizens are yet to welcome Apple’s first official store. Apple could largely benefit from opening up its stores in other highly populated countries around the world.

Currently, Apple has a limited global distribution network compared to smartphone brands such as Samsung.

End to End Control

It’s no secret that Steve Jobs has always emphasized on Apple’s end-to-end control. Since the inception of Apple, Jobs had Apple computers sealed to prevent hobbyists from opening or modifying it. But that’s not all, Apple’s software has been designed not to operate on non-Apple hardware, staying true to the essence of its end-to-end model.

Because of this, Apple users face problems when an app isn’t available on iTunes store or if its users are accustomed to Microsoft OS.

Low Expenditure on Research and Development

While Apple was previously regarded as one of the most innovative companies, it is slowly losing its charm. In the last couple of years, Apple has failed to introduce new product types or any other kind of break-through technology. This has halted Apple’s progress, preventing the company from growing significantly.

Another notable weakness that should be taken into account is that Apple has one of lowest expenditures as far as R&D is concerned.

Opportunities in Apple SWOT Analysis

Diversify Product Lines

Apple has ample opportunities to diversify its product lines, especially with the recent boom in the IoT market. Since Apple offers smartphones, tablets, and computers, it can all be integrated and controlled using a single interface.

Collaboration Opportunities

Apple has had tremendous success with collaborating with notable brands in the past. For instance, the brand teamed up with Beats for its AirPods and together introduced iPhone 7 alongside BeatsX. Apple has also teamed up with Nintendo to launch a new Mario Kart game on iPhone. Needless to say, users were ecstatic at this revelation as Nintendo fans cheered around the world.

Weaknesses in Apple SWOT Analysis

Data Theft

Apple’s business model requires it to collect personal information from consumers including email, debit/credit card, addresses, and other personal information that is commonly referred as PII or personally identifiable information.

With the recent accusations on Facebook for misusing consumer data, Apple should take relevant measures to secure customer information. Aside from creating an uproar around the world, this caused Mark Zuckerberg’s net value has fallen to $14 billion and Facebook stocks have also taken a plunge. Because of the increasing number of data breaches, Apple must take this matter up more seriously.

Market Penetration in Smartphones

One of the biggest threats to Apple is the market penetration of other Smartphone brands such as Samsung and HTC. Today, Android is quickly eating up market share while iOS is at the other end of the spectrum.

So with the increasing number of Android fans, Apple must work to retain its ground.

Wrapping it up

We hope you’ve learned plenty from this detailed Apple SWOT Analysis. Have something to add? Please tell us in the comment section below.

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Classical Conditioning Examples in Psychology

Examining classical conditioning examples can shed light on the psychology of learned behavior and other aspects of human behavior.

Interestingly enough, the first classical conditioning experiment was conducted on a dog. This paved way for a whole new world of psychology. Are you interested in learning more? Here are a few classical conditioning examples you should know about.

Classical Conditioning in Advertising Examples

With the aid of classical conditioning, advertisers coax consumers into associating their products with a particular feeling or response.  In this case, the advertised product acts as the conditioned stimulus, that’ll produce a conditioned response. Here, the main goal of the advertisement is to get the viewers to experience the same feeling when they see the product in real life (conditioned response).

Here are a few examples of classical conditioning in advertisements:

As you can see, the food products in the both these ads have been depicted as mouth-watering and delicious, causing consumers to feel hungry.

Another prime example of classical conditioning occurs when people in the advertisement are shown having a good time using the product. This causes consumers to associate the product with a good feeling. Coca Cola’s Open Happiness campaign is an excellent example of classical conditioning as it teachers consumers to associate a bottle of coke with some of life’s best moments.

Classical Conditioning Examples In Everyday Life

You’ll find plenty of classical conditioning examples in everyday life. For instance, dog trainers use various classical conditioning techniques to train their pets.

In the same way, therapists may use classical conditioning to help people cope with anxiety or phobia. This can be done by pairing something that provokes anxiety with relaxation techniques to establish a new association and extinguish the old one.

In a similar manner, teachers also use classical conditioning in classrooms to create a positive learning environment for students to grow and learn from.

Classical Conditioning Examples on Humans

The impact of classical conditioning can be seen in responses such as anger, nausea, phobias etc. For instance, a child may start to feel nauseous from the sight of a particular food if it has caused an upset stomach in the past.

In the same way, some adults may start to associate swimming or the sea with fear if they’ve had a near-drowning experience when they were young.

Little Albert Experiment

An experiment was conducted on a 9-month-old infant named Albert to test his reactions to different stimuli. Albert showed no signs of fear when exposed to animals such as monkeys, rabbits, and rats. However, in the next phase of the experiment, a hammer was struck against a steel bar. Naturally, the child was startled by the loud noise and would immediately burst into tears.

When Albert was 11 months old, the conditioning finally began. Researchers would place a white rabbit in front of the baby and then strike a steel bar with a hammer. The same trial was repeated 7 times over the course of 7 weeks. The baby’s response was noted each time, Albert would always start to cry. It was then observed that the sight of the white rabbit was enough to scare little Albert. He would cry or even attempt to crawl away upon seeing the rat even though it was the loud noise that initially scared him in the beginning.

Classical Conditioning Examples in the Classroom

Classical conditioning is often used by teachers to create a nurturing learning environment for students. For this, it is important for teachers to observe the reaction of students so that they may mold their teaching techniques accordingly.

For instance, some students may have a difficult time in school if they begin to associate math quizzes with anxiety and pressure. This learned behavior may adversely affect them in the future whenever they have to take an exam.

To curb such responses, teachers can use various methods of classical conditioning to create a test or learning environment that promotes a feeling of calmness amongst students. Over time, students will learn not to associate tests and quizzes with anxiety.

Bullying and Phobia

If a child is bullied in school, he will eventually start to associate school with fear and anxiety. Over time, the very mention of going to school may put him over the edge. In such cases, parents and teachers must take immediate action to extinguish the effects of classical conditioning or else the child will continue to respond with fear at the very thought of going to school.

If not paid attention to, this behavior may continue throughout the child’s academic life.

Wrapping it up

We hope you’ve benefited from our detailed classical conditioning examples. Is there something you might like to add? Tell us about it in the comment section below.

SWOT-Analysis-of-Nike

SWOT Analysis of Nike: An Iconic Brand

The SWOT analysis of Nike would help us identify the brand’s position as one of the top three players in the world of sports shoes.

Over the years, the brand has grown exponentially by introducing athletic footwear, sports equipment, and footwear. In this guide, we’ll be examining the brand carefully via SWOT analysis.

Strengths in SWOT Analysis of Nike

Let us start by examining the strengths of Nike. Perhaps the biggest and most notable strength of Nike is its electric, almost contagious attitude towards business.  This is mostly a result of its adrenaline-packed “Just do it” slogan that has made Nike one of the most recognizable athletic-wear brands in the world.

Combined with its iconic “Swoosh” logo, Nike has risen as the number one “can do” company that people reach out to for cool, edgy products. Let’s have a look at some of the major strengths of the company:

Focus on Research and Development Activities

Nike outsources almost all aspects of its production to foreign facilities and does not have to concentrate on a manufacturing outlet of its own. Instead, the company exerts all its focus on other higher-value activities such as research and development which has tremendously saved high labor costs.

Multi-Channel Approach

Nike distributes its merchandise via retail stores using various physical and online channels. Nike owns several retail stores around the world and also distributes its products through independent licensees and distributors. This multi-channel approach has allowed Nike to increase their customer base.

Globally Recognized

Nike has the advantage of being a globally recognized brand that is immensely popular among youngsters and millennials. Over the years, the company has been able to position its brand as a synonymous of resilience and quality. This has made Nike a prime choice for athletes who wish to purchase athletic wear goods.

Weaknesses in SWOT analysis of Nike

Like any major brand in the world, Nike too must make improvements to overcome its weaknesses. Here are a few weaknesses that can be identified using SWOT analysis:

Exclusively Dependent on Footwear

Despite being one of the most well-known brands in the world, Nike is heavily dependent on its footwear business to generate revenue. In today’s ever-so-predictable world, a business should not be heavily dependent on only one segment. In order to succeed, Nike must diversify its brand and focus on apparel along with other necessities.

Negative Publicity

While outsourcing manufacturing aspects are considered as a strength, it has generated some negative publicity for Nike because of poor labor conditions that workers are made to work in overseas. In fact, people have mockingly used the term “Sweatshops” to describe the abhorrent conditions that people work in.

Opportunities in SWOT analysis of Nike

In today’s incredibly competitive market environment, Nike has some incredible opportunities that boost growth. Some of these opportunities include:

Tremendous Growth in Online Retail Channel

Because consumers have shifted towards online shopping, Nike has massive potential to grow from this trend. A similar trend is booming in various parts of the world including Europe and in the Middle East. With its online stores, Nike can further benefit from this trend to increase revenue.

Expand its Reach in India and China

One of the biggest opportunities of Nike is perhaps the emerging markets of India and China were several consumers are adamant about following Western trends and lifestyle. Since the company is deeply associated with segmentation and premium branding, it can work wonders if it starts marketing consumers from different demographics.

Build on its Strong Global Brand Recognition

Nike can expand its reach by taking on and building strong brand recognition.  This can be done by sponsoring global events such as The Olympics or The World Cup (especially soccer or football).

Threats in SWOT analysis of Nike

Despite its strong position in the market, there are a few threats that can be identified using the SWOT analysis of Nike which includes:

Ongoing Recession

Nike consumers are increasingly becoming price conscious because of the ongoing recession. To add to expenses, retailers are also demanding higher price margins. All this has made it tough for Nike to compete with other brands that are offering a lower price cut.

Growth in Counterfeit Products

Unfortunately, there’s been a drastic increase in counterfeit products around the world, especially in the US. It’s been reported that IPR seizures have increased by 25% within a year.

Intense Competition

Nike is a part of perhaps one of the most competitive businesses around the world. It’s competing with several big names such as Puma, Adidas, and Reebok. This obviously means that Nike continuously has to look for innovative ways to outshine its competitors.

Wrapping it up

Have something to add? Please enlighten us in the comment section below!

Marketing Analysis Accounting Team Business Meeting Concept

20 List Of Skills And Qualities In Marketing Professionals

 

It’s not easy to be a marketing manager, this field needs a certain list of skills and qualities to excel in it.

Marketing is a vast subject which is one of the essential elements of a business as well. Marketing depends upon how you apply it and the application is through marketing professionals.

What makes a perfect marketing professional and whether you are the one or not? Find out more after you read this article on the list of skills and qualities of marketing professionals.

  1. Marketing professionals are ambitious and they like to grow more and achieve more in their life. This gives them a motivation to work. This stands at the top on our list of skills and qualities of a marketing professionals.
  2. A good marketer is a person who can debate. Yes! He can discuss. This means he has the ability to convince a few people to his side.
  3. Marketing requires intense hard work, and this is one of the best qualities of a real marketer.
  4. A good marketer stays dedicated to his work and shows a high levels of commitment because that is the only way how success is achieved.
  5. Marketing requires the marketer to be vigilant and active because only then is he able to stay focused towards his work and keep himself updated of other’s moves.
  6. A great marketer is knowledgeable and keeps track of the activity going around him.
  7. The quality of a good marketer is that he is aggressive too. Aggression is required to achieve something as terrible as marketing.
  8. Another fantastic skill of a marketer is that he is an excellent analyst as he can study the trend and patterns of the market and see which thing can fit where.
  9. Marketing is for those who can work in a team and can prefer a group rather than working individually.
  10. A good marketing professional has the ability to understand things very quickly and act upon them in accordance with the facts and figures.
  11. Another top one in our list of skills and qualities of a marketing professional is being flexible. You need to be flexible in order to run a marketing campaign effectively.
  12. A good marketer has self-confidence but not overconfidence. He is able to take decisions and not stay confused.
  13. What it takes to be a good marketer is the ability to plan regarding contingency. Contingency planning is necessary to cope up with an emergency.
  14. If you need to be a good marketer, you must act on what you say and don’t manipulate your own statements or change statements very often as this can bring a negative marketing image to your firm.
  15. A good marketer must accept his mistake and try his best to overcome it. He must not be incredibly stubborn
  16. If you need to be a good marketer, you must improvise, adapt, and overcome to get out of all the difficulties you face.
  17. A good marketer must plan and research thoroughly before making any move because it is a critical and highly sensitive matter.
  18. All it takes to be a marketer is some exaggeration. A good marketer knows the art of exaggeration but not too much that it starts to feel unrealistic to the users.
  19. What you must do to be a good marketer is that you should push yourself hard and bring your maximum efforts because success can be achieved only after you are putting in your best.
  20. A real marketer is useful in reading minds because once you are a mind reader, you are the person who knows what the customer wants.

Read More: 10 Amazing Personal Branding Examples

Conclusion

Coming down to the end, we can say that the list of skills and qualities of marketing professionals are maybe too much and perhaps too strict too, but this is what takes to be the right marketer which the companies demand most these days.

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Ultimate Brand Build Guide: How to Build and Market Your Brand

Thanks to technology, you can test out a number of ideas cultivate brand build and strong brand equity. This is especially beneficial for small businesses that might not have the resources and tools to upscale themselves.

But things have changed. Today, small businesses, freelancers, and retailers can create their own website and kick-start their venture. However, for any kind of business to succeed, you need to figure out a way to market your brand. And that’s exactly what we’re going to teach you in this blog post.

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How to Build and Market Your Brand

Step 1: Do your Research

First thing’s first, you need to start doing some solid research. This starts by defining your target audience so if you haven’t created a buyer persona yet, now’s the time. This’ll help you answer important questions like:

  • What’s unique about the products/services you’re offering?
  • What needs are you trying to fulfill by bringing your products/services to the market?
  • Why will customers choose your products and services instead of your competitor’s? (brand salience is important!)

So you see, you ought to have all these things figured out since it’ll all play a crucial role in creating brand identity and strong brand build.

Step 2: Create Your Brand Identity

Once you’ve done your research, it’s time you start focusing on your brand identity. This includes finalizing your brand’s look, logo, colors, fonts, aesthetics and much more. Basically, your brand identity should offer a visual representation of your story and overall brand equity.

Take Starbucks for example. The coffeehouse giant uses various elements to provide its customers the coziest experience they can get. Because that’s what their brand is ultimately all about, catering to one person, one neighborhood at a time. It’s quite smart, really.

So without wasting any time, figure out a way to define your overall style. Your brand logo can be nautical, classy, techy, minimalist or any way you like. Just make sure it captures the real essence of your brand.

Step 3: Set a Brand Tone

You’ll need to set the right tone when interacting with your customers. So apart from visuals like logos and color schemes, you’ll also need to focus on aspects of brand vocabulary and taglines.

Creating a Tagline

You’re probably aware that a tagline is a short brand slogan. It might not seem like much but this tiny sentence has the power to convey the complete essence of your brand. Some famous taglines include:

  • Coke: Open happiness
  • Nike: Just do it
  • Kentucky Fried Chicken: Finger Lickin’ Good
  • Disney: The happiest place on earth

Step 4: Engage with your Customers

You can’t expect customers to just know about your brand! You’ll need to reach out to them. Regular engagement includes writing up emails, creating social media posts and newsletters. These are all important aspects of marketing your brand.

But at the same time, it’s worth pondering on what platforms would be more suitable for your brand. For instance, a tech company is unlikely to benefit from Pinterest while a crafter can creatively use the platform to showcase their work.

Step 5: Leverage Social Media

Leveraging social media is perhaps the best way to market your brand.  It helps create a buzz and also gives you the opportunity to learn more about your audience. Consider getting influencers on board to get the word out about your brand. This is among the simplest approach to marketing your brand, even if you’re on a tight budget.

Step 6: Build Customer Relationships

Did you know it’s a lot more difficult to keep a customer as opposed to getting a new one? Well, that’s why it’s so important you establish strong relationships and that’s possible via email marketing.

Apart from increasing sales and revenue, collecting emails actually protects your business in the long run. You see, with an email list, you’d still be able to promote your business even if your social media accounts are suspended or your search engine rankings falter.

So ask customers to drop their email addresses. You can encourage customers to do so by offering freebies such as a detailed eBook or perhaps a free checklist. This is a great way to cultivate strong brand build and attract more customers.

Wrapping it up

We hope you’ve enjoyed reading our ultimate brand build guide. Do you have other amazing tips and tricks in mind?  Tell us in the comment section below!