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MARKETING

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PESTLE analysis  as we know is the acronym for political, economic, socio-cultural, technological, legal, and environmental. It is a tool used by marketers and business analysts to monitor the macro-environmental factors, characteristic of external marketing environment and the impact that they have on an organization. It was created by Harvard professor Francis Aguilar in 1967. The PEST analysis is also used in close contrast with other analytical tools, such as the SWOT analysis or Porter’s Five Forces. Upon analyzing these factors, businesses can better take investment decisions and efficiency can be enhanced. NIKE: In this section we will share the most relevant and practical examples of PEST analysis starting with Nike Corporation. When it comes to sportswear this is the first brand that comes to mind and is undoubtedly the most valuable brand among sports businesses. In the fiscal year 2017, Nike earned $34.4 dollars which was a 6%…