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MARKETING

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Yours is Here – Dell’s tagline is self-explanatory letting its customers know that whatever you are looking for, it is already here. A company, that started off as just another starting PC manufacturer, is now a global leader in the PC market. Despite the gazillion companies competing with Dell to replace it and capture its diverse market, Dell stands alone providing premium quality products for the satisfaction of its customers. You might also like: SWOT Analysis of Dell Let’s have a look at Dell’s Marketing Strategy. Dell Marketing Strategy Dell Marketing Strategy depends on the following factors: BCG Matrix The Boston Consulting Group (BCG) Matrix is a framework for evaluation of a business’s strategic position. Majority of Dell’s products are stars. Why? This is due to the immensely tight competition in the technology industry. The world is finding comfort in using smartphones more than the computers due to their advantage…