Vertical integration refers to the business strategy where the company acquires or merges with other companies at different stages of production or distribution channel in the same industry. In other words, it acquires business operations within the same production vertical. This could be forward or backward in nature. It is the merging together of two businesses that may be at
How about we take a stroll down memory lane and revisit the most iconic coke slogans? It’s safe to say that Coca-Cola is one of the most renowned brands around the world and for good reason. After all, the brand has worked incredibly hard to establish a credible reputation for itself. And since we are a marketing website, we can’t
Value proposition refers to the key features and aspects of a product or service that give the company or brand a competitive edge over others. It, therefore, serves as an attraction for customers and gives them a reason to choose a particular company’s product offering. We’ll use a few value proposition examples to explain the concept in greater detail.
Over the last couple of decades, business to business marketing has emerged as a unique discipline of its own. Unlike consumer marketing, B2B marketing can be a lot trickier since you’re targeting affluent businesses that’ll make a more informed buying decision to generate maximum profit and value. Which is why marketers ought to get creative and steer clear from pesky
Getting to know your consumers becomes much easier using various market segmentation types. In fact, it practically acts as a blueprint when coming up with effective marketing campaigns. In this guide, we’ll be about discussing market segmentation types in detail along with a number of examples to help you gain a better understanding of the subject. Let’s begin! What is
In simple terms, market positioning strategies dictate where consumers’ position companies based on their pricing, brand and of course, product. Effective market positioning places your brand exactly where you want it to in the target market. Companies typically use perceptual or positioning maps to create market positioning strategies. What is a Positioning Map? A positioning map is used to create
You’ve probably heard marketers go on about B2B Vs B2C. But what do the two terms actually mean? In essence, when we’re talking about Business-to-Business (B2B) and Business-to-Consumer (B2C), we’re talking about two very different audiences. Because of this, marketers must opt for different communication approaches to reach out to their desired audience. In this post, we’ll talk about the
With some actionable attraction marketing tips, practically any business can go above and beyond to take a lucrative path. Today, business owners are finding it incredibly difficult to stand out of the crowd. And the reason’s quite simple. After all, customers have gotten smarter and are always on the lookout to get the most value for their purchase. Not to