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MARKETING

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Setting up a business requires both money and time. If your hand is tight in the former, then you have to get creative. For instance, if you want to build your business identity, and a brand, on top of running your business, then the following are some budget-friendly techniques that you can implement: Design a Logo Yourself Everyone knows that no brand can be complete without a unique and attractive logo, but many entrepreneurs shy away from the concept, thinking that creating a logo requires a lot of money. However, that’s not true; today, there are a slew of options that are affordable and quick. For instance, you can use a crowdsourcing site, which will let you choose a designer— based on your design preferences and budget—to make your logo for you. Or, you can create a logo on your own using online tools and platforms. Some of these platforms…