Today, we are interviewing CEO Dr. Mathew McDougall from Digital Jungle. digital marketing Agency, boasting 120+ staff in China and teams in Australia and Japan. Their primary focus is to work with Western organizations to deepen their relationships between their brand and Chinese consumers; through quality content and strategic thinking, to drive consumer action, and to deliver value and measurable results for our clients. Can you tell us a little about the history of Digital Jungle? Over the past 10 years or so, I have lived in Beijing and continually heard about the difficulties of Western companies marketing specifically to a Chinese audience. I was sure that these difficulties could be bridged with a niche digital marketing agency that could work with Western companies to help them navigate the Chinese market and contextualize their approaches and strategies. Hence, Digital Jungle was born. Now after almost 3 years, Digital Jungle is China’s…