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CONSUMER BEHAVIOR

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Abraham Maslow’s hierarchy of needs is one of the most well known, referred to, and well-recognized theories of motivation in psychology. Often referred to as the Maslow’s Pyramid of Needs or the Maslow’s Theory of Motivation, it has been used by marketers to understand consumer behavior, by psychologists to decipher why humans behave a certain way and by social scientists to find answers to how societies evolve. Maslow was of the opinion that human needs are structured in a sequential order or a hierarchy. This essentially meant that people in different stages of their lives┬áhave different need-states. Over the years, Abraham Maslow, psychology of human needs, and theory of motivation have become synonymous. Quick Summary: Maslow’s Hierarchy of Needs Maslow studied the positive side of human psychology, to uncover what motivates humans, and how can they fulfill their full potential Initially, Maslow organized humans needs in 5 sequential…