Psychographic segmentation is the one of the key pillars to formulating successful strategies and plans which aim to achieve business objectives. The core of any strategy is knowing your audience. Who are you going to talk to? What do they do? Where do they live? How do they interact? Grouping your current, prospective or past customers into segments based on their behavior, attitude, belief, lifestyle, interests et cetera is called psychographic segmentation.  Difference Between Psychographic and Demographic Segmentation Knowing what the size of your audience is, what gender they are, where they live (and the likes) is as important as knowing what they think, how they behave and how they interact with their surroundings. This is the basic difference of psychographics and demographics. Demographics tell you the age, gender, location of your audience while psychographics give you a picture of their life. Demographics can yield insightful quantitative data while psychographics…