Over the last couple of decades, business to business marketing has emerged as a unique discipline of its own. Unlike consumer marketing, B2B marketing can be a lot trickier since you’re targeting affluent businesses that’ll make a more informed buying decision to generate maximum profit and value. Which is why marketers ought to get creative and steer clear from pesky phone calls and blatant advertising. B2B buyers are more knowledgeable and rationale in terms of purchasing decisions while consumers are usually driven by emotional triggers. In this post, we’ll be discussing business to business marketing in detail. We’ll also walk you through a few of the best business to business marketing strategies to aid learning and propel your brand to success. However, before we dive into the details, let’s take care of the basics first. What Is B2B Marketing? Now, this is fairly simple. In B2B marketing, a company sells…