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BUSINESS

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We’re going to illustrate some horizontal integration examples to help you understand why it is used, and how it helps business to win against competing companies. In a nutshell, horizontal integration refers to the acquisition of a company operating at the same level of the value chain. The acquired business can belong to either a similar industry or different one. Unlike in the case of vertical integration, whereby a company either expands upstream or downstream. A few horizontal integration examples will enable us to clarify what it means in a better way. You can refer to some below, in this post. Why is Horizontal Integration Used? A horizontal integration is a business growth strategy (or a competitive strategy) that could be implemented for a number of reasons varying from: Diversification and pursuit of increased product offerings, increasing product differentiation Achieving economies of scale Trying to curb down the competition Gaining market…