Category

BUSINESS

Category

Branding is the process of shaping up an image of your product/organization. People often confuse it with marketing. The common misconception dwells on the dilemma of which of the two falls under the other. Is branding a part of marketing or is marketing a sub-type of branding? I hope all your questions will be answered after I’m done discussing what is branding and the different types of branding. Basically, branding is an apparently simple procedure of labeling. It is a simple process performed by a company to help make itself easily identifiable. The purpose of branding is to create a separate identity that can stand alone and precisely define what a company is. Why is it important? Well, the significance of branding is as big as the existence of the company itself, maybe more. It includes a unique name, identity of a product or the company in the business market.…