Vittel launched an innovative bottle cap for their water bottles to remind people to drink the recommended 8 glasses of water every day – Vittel Refresh Cap. This creative idea comes in form of a pop up flag and timer built into the cap. A timer starts automatically when a person twists the cap to close the bottle. The campaign was launched in France by Vittel and Ogilvy Paris, in order to gauge consumers’ reactions and measure their behavioral changes. Initial findings show people drank more water during the day and enjoyed it.
