Category

ADVERTISING

Category

Media buying, as it may be obvious from the term, is the process of buying media exposure. Businesses, non-profits, individuals and even politicians, can all buy a share of media exposure in the form of advertising. This media exposure can then be used to market products or to create awareness about a cause; or whatever business objective needs to be achieved. But before going into details of what media buying is, we first need to understand that the term “media buying” is a very broad term to start with. However, in this detailed guide to understanding the basics of media buying, we’ve tried to explain everything related to this term in the easiest way possible. If you’re new to media buying, or had been looking for a place to understand the concept better for your business, job or academic purposes, you may be able to use this as a comprehensive guide to learn more about it. Before moving forward,…