Category

ADVERTISING

Category

Advertising has come a long way since it first started, as has almost everything. Over the years, the world came across various advertising techniques that were helpful at some point. Today, the advertising industry is adopting a better advertising style, native advertising. If you are unaware of this term, you really need some catching up. I’ll try to help you get a basic idea through this article. Native advertising is the process of displaying and utilizing paid advertisements with your products ensuring that they align with the overall theme of the product. The nature of these advertisements differs in different media formats. The art of native advertising is extremely subtle for the common eye, yet identifiable for a marketer. Current social media platforms and search engines display native advertisements with a healthy frequency but blend them so well that it has a subtle feel to the overall user experience. These…