ZARA is probably the only fashion brand that goes on to teach people the art of customer retention. It is an undebatable fact that Zara has managed to capture the fashion industry with its unique marketing and production strategies. To find more about Zara’s marketing strategy, please read: Marketing strategy of Zara: Secret to success? Zara’s SWOT Analysis Let’s have a look at the SWOT analysis of ZARA: Strengths Zara has a clear advantage over its competitors due to the fact that it produces affordable clothing that is suited and appreciated by all kinds of customers. Due to this, the company has to bring versatility to its collection which means unique designs and a lot of them! Due to this and a handful of other uniquely administered strategies, the company has managed to establish and maintain a dignified brand value in the fashion industry. Currently, the company is ranked number…