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BUSINESS

Zara’s Business Model: How does it make money?

By Dawar

The fashion industry is seeing some exciting new brands emerging on the international front with their unique design trends and “apparently” unique business strategies. However, experience and maturity triumphs over everything in the fashion industry. And since I have mentioned experience, Zara is the first name that comes in mind considering the immense experience and rich fashion history the Spanish brand has. Zara, owned by its parent company Inditex, is undoubtedly one of the world’s largest clothing manufacturers. Since its official launch in Arteixo, Spain, in 1975, the brand has centered its attention towards being accessible to all kinds of customers. Let’s have a look at Zara’s business model. Business Model of Zara If you were to ask which fashion brand’s sudden absence could make an irreplaceable void in the fashion industry, that would be Zara. With over 6000 functional stores across 85 countries, Zara has quite a prominent existence…

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MARKETING

Zara’s SWOT Analysis: What’s the deal?

By Dawar

ZARA is probably the only fashion brand that goes on to teach people the art of customer retention. It is an undebatable fact that Zara has managed to capture the fashion industry with its unique marketing and production strategies. To find more about Zara’s marketing strategy, please read: Marketing strategy of Zara: Secret to success? Zara’s SWOT Analysis Let’s have a look at the SWOT analysis of ZARA: Strengths Zara has a clear advantage over its competitors due to the fact that it produces affordable clothing that is suited and appreciated by all kinds of customers. Due to this, the company has to bring versatility to its collection which means unique designs and a lot of them! Due to this and a handful of other uniquely administered strategies, the company has managed to establish and maintain a dignified brand value in the fashion industry. Currently, the company is ranked number…

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STRATEGY

Marketing strategy of Zara: Secret to success?

By Dawar

Zara, the popular Spanish fashion brand, is a retailing chain that has a large number of stores worldwide. The brand started its operations in 1975, in A Coruna, Galicia. It was founded by Amancio Ortega and Rosalia Mera. The company’s primary focus was to excel in fast fashion and products including clothing and shoes. Initially, the company was named Zorba the Greek, but since there was a bar with the same name, Ortega had to reconsider the brand title hence coining the term, Zara. Marketing Strategy of Zara Zara’s marketing strategy has been consistent for a really long time and it looks like it is still viable in this competitive fashion era. The company’s mission statement says: Zara moves at the pace of society, fashion ideas, and trends that society itself has natured. Hence its success among people, cultures and generations that, in spite of their differences, share a special…

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MARKETING

Marketing Mix of Zara: The 4Ps Strategy

By Dawar

As the year 2020 is rushing through its first quarter, we are witnessing new brands emerging in the race of the best. However, Zara is one of the few brands that has been ruling the fashion trends for quite a while now. Since its inaugural in 1975 by Amancio Ortega, Zara’s goal always has been to exponentiate its recognition. The clothing line started off by featuring low-priced lookalike products of famous, high-end clothing lines. But, with time it shifted its interests towards the creation of a brand and practicing originality. Marketing Mix of Zara Zara’s primary focus has been towards style with affordability. This has helped the brand to build a reputation in the fashion industry. Most people adore designer clothes, but the price tags advise them otherwise. That’s when Zara swoops in to provide premium quality products with the latest designs at insanely affordable prices. But how does Zara…

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