In order to be heard, first you have to be seen. This is a bold statement, that Vidal Sassoon took an opportunity to prove at the London Fashion Week in their campaign: “Start Bold, Stay Bold.” Using the London Lux home hair collection, Vidal Sassoon gave an everyday woman a bold makeover and in just three days watched as she became part of the LFW spotlight! Vidal Sassoon also launched a Twitter contests that asks women to submit photos of things that make them feel bold using #colormebold. The grand winner gets a trip to London and $4K to spend there. Client: Procter & Gamble Agency: Leo Burnett & Atelier Executive Creative Director: Susan Treacy Art Director: Erika Wolfel Copywriter: Michele Sloan Executive Producer: David Schiavone Production Company: Casta Diva Director: Juan Delcan VFX/SPX: Marshall Street Editorial Editorial: Marshall Street Editorial Editor: Spencer Ferszt Music Company: MAS Music Director of Photography: Juan…