Dell is one of the world’s leading digital companies in the modern era. In this digital age, where technological advancements are happening at an unusually fast pace, Dell has managed to maintain its iron-clad reputation without much hassle. The famous computer manufacturing company has been in business for more than 3 decades. Since its foundation in 1984 by Michael Dell, Dell’s motive has been to completely capture the computer manufacturing forum of the world. Despite the strict policies of the company, some of the trade secrets manage to sneak out for the public. The most common is the measure of a company’s strengths and weaknesses that helps different companies learn from tech giants such as Dell. SWOT Analysis of Dell Let’s have a look at the SWOT Analysis of Dell: Strengths Unmatched Reputation: As mentioned earlier, Dell’s efforts to conquer the tech manufacturing industry have succeeded to quite an extent.…
ZARA is probably the only fashion brand that goes on to teach people the art of customer retention. It is an undebatable fact that Zara has managed to capture the fashion industry with its unique marketing and production strategies. To find more about Zara’s marketing strategy, please read: Marketing strategy of Zara: Secret to success? Zara’s SWOT Analysis Let’s have a look at the SWOT analysis of ZARA: Strengths Zara has a clear advantage over its competitors due to the fact that it produces affordable clothing that is suited and appreciated by all kinds of customers. Due to this, the company has to bring versatility to its collection which means unique designs and a lot of them! Due to this and a handful of other uniquely administered strategies, the company has managed to establish and maintain a dignified brand value in the fashion industry. Currently, the company is ranked number…