sony-NEX-dslr-gear-no-idea.png

Clueless Photographers: All Gear and No Idea?

You must have known atleast one person around you, who started claiming to be a professional photographer after buying a DSLR camera. Well, that’s the insight Sony’s new campaign “DSLR Gear, No Idea” hits on to launch its new breed of compact cameras, NEX. I must say that the consumer insight that they have built on is brilliant, and it