Internet Explorer in its recent ad campaign, makes us remember the time when it was cool to wear shoes that would light up with every step you took, and when instead of flat screen tablets and smart phones, all we had was a digital pet to play with. Internet Explorer in this campaign tries to make us remember how in the 90s, it was the only internet browser which is now probably lost after Google Chrome and Firefox came in. Now, as our slap bracelets are kept away in a trunk, along with those laser pens and fuzzy haired troll figures, we have certainly grown out of the 90s era, and so has Internet Explorer, which through this ad asks you to reconnect with the newer and better version of the internet browser. See the ad for yourself, you might even feel yourself lost in nostalgia! Sigh, good ol’ days!
Remember the Don’t Fight, Just Switch ad last month, where Microsoft picked on Apple and Samsung smart phone users? And what about Microsoft Hammering Google Chrome through a leaked parody last week (do you think it was a “leaked” or “seeded”?) Well, Microsoft is at it again. This time, its the smartness of the Apple iPad against the Windows 8 tablet by Microsoft; the spot humiliates Siri, Apple’s voice assistant’s, spoken words against the seamless performance of the Windows 8 tablet. Siri apologies for being unable to run those programs and perform the same functions. “I’m sorry, I don’t update like that,” she says. “I’m sorry, I can only do one thing at a time.” More soon on Microsoft’s aggressive come back.
An anti-Google leaked parody from Microsoft took the web by storm this week. The video goes on and on about how Google sees what you are doing everywhere to make money off you (which is actually true). The parody concludes with the tagline: “Don’t get Scroogled!” Now this surely would have offended a lot of Google fan boys out there, but hey guys, chill out and let it go. I am a Google fan as well, and appreciate what they have been doing to make the world a better place. This ad spot I believe is second parody after, Microsoft trashed Samsung and Apple smart phone users last month. Check the original Google Chrome spot here: I don’t expect Google to revert back to this, but if they do, Microsoft is in for a roller coaster ride.
Guess who’s pounding to enter the Apple’s & Samsung’s ongoing battle for better smart phones? Microsoft! In order to get the new Nokia Lumia 920, the Windows 8 phone, some talkability, Microsoft is trying to return in the headlines alongside the likes of Samsung & Apple. The advertising spot, directed by Roman Coppola and created by the agency, Crispin Porter + Bogusky, takes Samsung & Apple head on by highlighting their products and advertising methods as old school. So should we take this as an official entry by Microsoft to join the leading smart phone battle? I think so. But will Microsoft and Nokia come back to a leadership position in the smart phone category in the years to come? That is yet to be seen. However, there are no doubts that this ad spot has created some buzz around the social media. If you’re still unsure which smart phone to…