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MARKETING

Dell Marketing Strategy – Details of the multi-million-dollar monopoly

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dell marketing strategy

Yours is Here – Dell’s tagline is self-explanatory letting its customers know that whatever you are looking for, it is already here. A company, that started off as just another starting PC manufacturer, is now a global leader in the PC market. Despite the gazillion companies competing with Dell to replace it and capture its diverse market, Dell stands alone providing premium quality products for the satisfaction of its customers. You might also like: SWOT Analysis of Dell Let’s have a look at Dell’s Marketing Strategy. Dell Marketing Strategy Dell Marketing Strategy depends on the following factors: BCG Matrix The Boston Consulting Group (BCG) Matrix is a framework for evaluation of a business’s strategic position. Majority of Dell’s products are stars. Why? This is due to the immensely tight competition in the technology industry. The world is finding comfort in using smartphones more than the computers due to their advantage…

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ADVERTISING

Difference between Marketing and Advertising: What’s confusing?

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Difference between Marketing and Advertising

The confusion between marketing and advertising has been around for quite some time. Although the difference is extremely simple, it’s just … hiding in plain sight. In this article, we will try to clarify the distinctive features of both advertising and marketing. After which you will be in a much better position to distinguish between the two. Before we jump right into the nitty-gritty details, let’s have a look at what these terms mean in the business industry. Marketing A business can be addressing the most important issue in a society and it still can fail. Why? Because of its lack of exposure to the consumers. This tells us that even after successfully catering to the most pressing issue, the presentation of your solution stands greater value than the solution itself. This is where marketing steps in. When businesses feel the need to attract their customers and convert them from…

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MARKETING

What is Channel Marketing? Let’s see different types of channel marketing

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what is channel marketing

Channel Marketing is the source of marketing that is commonly used by successful companies to communicate and connect with their customers. Mediums through which organizations perform channel marketing are called marketing channels, duh. A marketing channel refuses to be of a single type. It could be a set of people, activities, or it could be a small-scale organization that comes in handy to spread awareness about the products it is dealing with. Types of Marketing Channels As mentioned earlier, marketing channels differ considering their working complexity. Let’s see some types of marketing channels: 1. Manufacturer to Consumer The most common type of marketing channel. In the said setup, the produced goods are directly transferred from the manufacturer to the consumers. According to popular belief, this marketing channel is extremely cost-effective considering no additive shenanigans. Furthermore, due to no third-party involvement, both the involved parties are free from any unnecessary hassles.…

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BUSINESS

Understanding the 5 Ps of Marketing

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The 5 Ps of marketing includes the product, price, place, promotion, and people. If you are a new business company, then all your focus must be to reach your target market. The 5 Ps of marketing helps in reaching your audience effectively and efficiently. The better grasp you have over these 5 Ps, the better you will be able to attract customers. Here is a brief explanation of the concept. Product The first ‘P’ stands for product, which means you need to explain every aspect of your product including its benefits to the audience, how it is different from your competitors, its features, its specs, and everything that describes your product or services. You need to focus on delivering the message to your audience – how your product will solve their problem? Your market will only connect with your product if they completely understand it. Price Price is one of…

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BUSINESS

7 Brand Positioning Statement Examples 2020

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A marketing ad can change, but a brand positioning statement cannot. In this article, you will find the best brand positioning statement examples of 2020, but before that let’s explore a little about brand positioning. Brand Positioning Statement Your brand positioning statement gives a clear picture of your business to your audience, tells them what you do, who your target audience is, and what benefits you are offering to your target audience. Even though a brand positioning statement is small, but it leaves a huge impact on the people. Many times, customers remember you by that statement – it’s all about how you market it. Crafting a brand positioning statement takes a lot of effort as you need to be accurate in this area. If you want your customers to understand in a glance what your business is about, then writing a clear and effective positioning statement is a start.…

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