Kellogg’s Crunchy Nut cereal means trouble: that’s how this brand is positioned. But why? Because it tastes so good. This edgy positioning is highlighted quiet well with a tinch of humour in this TVC that went live on national TV earlier this week in the UK. Like the commercials that have recently preceded it, ‘Revolutionary Chocolatier’ tells the story of the trouble that can occur as a consequence of Crunchy Nut’s irresistible allure which, in this case, is Crunchy Nut Chocolate. LeoBurnett is the agency behind the concept. The commercial will be supported by an interactive game hosted on the brand’s YouTube channel.