When you look for vision statement examples, you get to read some really interesting ones. A firm comes into existence for a purpose, and that purpose is either to make profits, generate revenue, provide a service or to work for the society’s welfare. A vision statement declares the organization’s objectives as to what it plans to do and accomplish in the future. Simply put, it is the statement mentioning what a business intends to achieve in the long run. It helps in decision making for internal entities and in evaluating the business actions for external entities. Jump to read Starbucks Vision Statement. A vision statement can be seen as a starting point for a broad strategic plan for the business. It is compulsory to understand that vision statements are not subject to changes. In the due course of business as opposed to operational and tactical goals and strategies. Vision statements are…
Speaking about some great guerrilla campaigns, IKEA came up with a great campaign in 2010 to celebrate the 30th birthday of one of their signature bookshelf, BILLY. IKEA, set up a series of bookshelves on the sands of the famous Bondi beach in Australia, making the world’s largest outdoor library. Through this outdoor library, IKEA gathered a huge crowd at the famous Australian beach, of not just swimmers, surfers and holidayers, but readers as well! This outdoor library offered beachgoers thousands of books to choose from, as they picked one for themselves and exchanged it with another book they had, or made a gold coin donation. All this money went to the Australian Literacy and Numeracy Foundation. Therefore, this guerrilla campaign not only promoted the healthy habit of reading among the Australians, but also contributed for a great cause.