Advertising for a product does not always mean hiring models with sparking smiles, photogenic faces and sharp voices, or putting up huge billboards across the city with your company’s logo printed all over. IBM came up with a brilliant ambient advertising campaign that takes regular advertising a step further, making it not only effective but also useful for everyone. This ambient advertising campaign by IBM was really about doing good for the community. Setting up benches, stairway ramps and shelters around the city only by adding simple extensions to outdoor properties. The video shows how the campaign worked and made a difference for everyone. No wonder, sometimes little increments can add a lot of value and make a big difference!