Coors Light Explorers decided to invade hot afternoons in South Florida to surprise people out of their minds with the “World’s Most Refreshing Can” of beer. There are cameras around showing people just chilling around, when suddenly the scene is interrupted with guys repelling from helicopters, on zip-lines and sled dogs! As a guerrilla marketing tactic, it is a really cool idea to take them by surprise and seems like a cool initiative by the brand; though this video is nicely done, but I personally feel that it looks quite staged. The brand plans to take more people by surprise this Summer, so you better keep an eye out for more explorer stunts.
THE LATEST
- 18+ Risks and Disadvantages of Technology
- How to Build Your Business Identity on a Tight Budget
- Best Green Tea Brands in the world in 2020: What makes them the best?
- Global Milk brands in 2020 – What makes them successful?
- What is a Triple Net Lease? Its Advantages and Disadvantages
- Adaptation Level Phenomenon – understanding its importance
- Risk Matrix – Factors of a risk matrix and how to implement it
- Prioritization Matrix – Different types and how to use a prioritization matrix
Tag