communication accomnmodation theory


“Man is a social animal”, we have heard and used this quote in exams, essays and basically anywhere we deemed it fit. Mankind is the sole species with a superior intellect and power of communication. It is also said that communication is necessary for the survival of humans. Perhaps, as concluded, it is due to our immense need to feel connected with others, and this need of ours lead to the birth of a theory in the context of social behavior of humans, known as the Communication Accommodation Theory. So what is ‘Communication Accommodation Theory’, basically, it is described as the adjustment that we humans make in our speech, in order to connect and understand each other better, i.e. minimize social differences. The theory was presented by the professor of Communication at the University of California, Howard Giles. Advancement: The Communication Accommodation Theory by Howard Giles was taken from the…