How to solve the water problem in Lloro, Colombia, which is the rainiest town in the world; a town that has everything but no drinking water? The Coca Cola Company and Ogilvy Colombia joined hands and contacted the mayor in Lloro to solve their problem. They engaged the population in a simple, yet powerful, idea to help them buy drinking water for everyone in town. Watch the video to find out what they did, and leave your thoughts in the comments section if you like.

Coca Cola can easily be referred to as the ‘guru of marketing’ due to its strong marketing and innovative campaigns that are released every few days all around the world.  From guerilla campaigns, to brilliant TVCs and viral videos, Coca Cola has done it all. So, they decided to do it again. This animated ad for Coca Cola features a lot in just a 30 second video. From Coke cans with long legs and high heels doing Cha Cha Cha, to an astronaut doing the moonwalk on the moon, a bag of fries dressed up as rock stars and pouty red lips uttering a refreshing “Ahh.”  Because “Every Sip Feels like Ahhh!” A series of random animations and crazy characters make this ad an interesting one. Coca Cola really knows how to attract audiences through its share of great commercials. What do you think?

Coca Cola never fails to disappoint us when it comes to creating some great marketing campaigns. This time again, Coca Cola came up with a brilliant campaign to help encourage the practice of eating together, something that has been slowly disappearing from our cultures altogether. Coca Cola Romania realized this issue, and made a plan to make sure more and more people eat together instead of just taking their meals and sitting in front of the idiot box, having no kind of proper healthy interactions. They created a massive Twitter and television integration as every TV commercial for the project displayed a tweet that was sent in by hundreds of online users using the #LetsEatTogether hashtag. The results were overwhelming. In a week, thousands of people invited each other over to their places to enjoy a meal with Coca Cola. Resultantly, the campaign became an instant hit. Check out the…

It seems like Coca Cola and their guerrilla campaigns have a long way to go. After coming up with a bunch of innovative guerrilla campaigns already this year, it did not surprise me to see yet another amazing marketing effort by the most creative company. Earlier, Coca Cola in Israel came up with the ‘Share a Coke’ campaign that lets consumers drink from a personalized first name printed cans. The next step was to take the idea further, and display their fans names on billboards! To be one of the lucky customers to get their names on billboards put up across Israel, thousands of smartphone users downloaded a Coca Cola application that asked them to sent in their first names. The application used geo-fence technology to detect the proximity of the users, and as soon as they headed to one of the Coca Cola billboards, they were sent a text message, alerting…

When it comes to talking about some great guerrilla campaigns, Coca-Cola is one of the first brands that pops-up in my mind. And, why not, Coca-Cola has worked on some amazing viral campaigns to win a share of happy customers for itself, just like this wearable movie campaign. Coca-Cola decided to thank a bunch of people that helped the company in it’s motto of spreading happiness. These people included staff members, social media fans and creative partners. Each of these selected people were sent a free Coca-Cola t-shirt with a funky illustration on it, and they were asked to put up a smile and send a picture of them wearing the t-shirt. All these pictures were then assembled together to make the world’s first ever, wearable movie! Sounds crazy right? Have a look for yourself!

Every time I look at my grandparents, I imagine myself to be just as active as them, doing chores without complaining of backaches and going up and down the stairs few times a day without a hassle. But, then let’s be honest here, in spite of being young and energetic, we are becoming couch potatoes and lazy slackers, which is not only affecting our lifestyles and health, but also our waistlines. Coca Cola in its recent ad for the anti-obesity campaign puts forward a great message. The ad shows a comparison of lifestyles of a man in our grandparents era and a modern age man. Both wake up at around the same time and go to work, but instead of driving a car, eating junk food and using the elevator, the 1950s man instead cycles to his work place, eats healthy food and climbs the stairs. Nevertheless, both the men…

Coca Cola keeps working on small heart warming insights and comes back with innovative campaign executions. Denmark has been named the happiest country in the world in several global surveys; and this gave the remarkable people working at Coke an idea to do something nice. Here is “yet” another campaign that hid the Danish flag in a Coke flag dispensing machine. They decided to place this machine at the airport where it’s a Danish tradition to welcome the arriving people with flags. In one day, 2,400 flags welcomed 25,000 arrivals from 30 different countries.Credit goes to McCann Copenhagen for the agency behind the idea.