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For anyone who has been or is planning to go into the accounting industry, the going concern principle is not new. It is extremely common and floats around a lot. However, despite knowing about this term, a majority of people are still unaware of what it actually is. Like, knowing it is one thing and understanding its significance is another. We all know that it’s about a business depicting that its accounts will remain to be good in the foreseeable future. But, let’s dig a little deeper into understanding the going concern principle. What is the Going Concern Principle? People in accountancy can verify when I say that the going concern principle is the opposite of bankruptcy. Organizations use this accountancy term to signify that they have the essential resources to continue its operations in the foreseeable future. It signifies that the company is performing well and has the ability…

A marketing ad can change, but a brand positioning statement cannot. In this article, you will find the best brand positioning statement examples of 2020, but before that let’s explore a little about brand positioning. Brand Positioning Statement Your brand positioning statement gives a clear picture of your business to your audience, tells them what you do, who your target audience is, and what benefits you are offering to your target audience. Even though a brand positioning statement is small, but it leaves a huge impact on the people. Many times, customers remember you by that statement – it’s all about how you market it. Crafting a brand positioning statement takes a lot of effort as you need to be accurate in this area. If you want your customers to understand in a glance what your business is about, then writing a clear and effective positioning statement is a start.…