THE LATEST
Advergize
Tag

brand positioning

Browsing
BUSINESS

Types of Branding: Learn more about branding and its significance

By
types of branding

Branding is the process of shaping up an image of your product/organization. People often confuse it with marketing. The common misconception dwells on the dilemma of which of the two falls under the other. Is branding a part of marketing or is marketing a sub-type of branding? I hope all your questions will be answered after I’m done discussing what is branding and the different types of branding. Basically, branding is an apparently simple procedure of labeling. It is a simple process performed by a company to help make itself easily identifiable. The purpose of branding is to create a separate identity that can stand alone and precisely define what a company is. Why is it important? Well, the significance of branding is as big as the existence of the company itself, maybe more. It includes a unique name, identity of a product or the company in the business market.…

Keep Reading
BUSINESS

7 Brand Positioning Statement Examples 2020

By

A marketing ad can change, but a brand positioning statement cannot. In this article, you will find the best brand positioning statement examples of 2020, but before that let’s explore a little about brand positioning. Brand Positioning Statement Your brand positioning statement gives a clear picture of your business to your audience, tells them what you do, who your target audience is, and what benefits you are offering to your target audience. Even though a brand positioning statement is small, but it leaves a huge impact on the people. Many times, customers remember you by that statement – it’s all about how you market it. Crafting a brand positioning statement takes a lot of effort as you need to be accurate in this area. If you want your customers to understand in a glance what your business is about, then writing a clear and effective positioning statement is a start.…

Keep Reading