bpost strives to be the best postal operator that the customers trust in Belgium. To prove that, they opened a webshop in the center of Brussels that live streamed online through a price dropping auction system. They stocked up must have items with each item’s price dropping by the second. As soon as someone bid the item was sold, was picked up by the bpost postman, and delivered overnight to the lucky buyer. Did this campaign help bpost reiterate their position as the best postal operator in Belgium? Check out the video case and see for yourself.