A recent ad for Axe Peace deodorant features NASCAR driver Kyle Larson, spreading his message of love through a car racing competition. The ad starts with the commentator speaking on the microphone, and describing how Kyle is currently leading the race, and it looks like a ‘state of war’. However, Kyle being the man of peace himself believes in anything but war, and thus has his own ways of turning over a competitive game of car race into a love affair. Kyle drives through making steep turns and sudden brakes, as his lover prays he does well, and makes it till the end. But as soon as he drives away, there is a special surprise left behind for his lady love; her name spelled out in tire tracks! Sweet isn’t it? Axe Peace men certainly know how to win over the hearts of their ladies, and leave them in awe.