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Amnesty International

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Amnesty International organizes writing marathons each year where people write letters to ask for the liberation of prisoners. They wanted people to realize and take part in these writing marathons, and they did that through illustrated pencils and pencil sharpeners with images of an oppressor torturing people. The audience was expected to sharpen the pencil to make the oppressor disappear. The video concludes with a commercial, which literally gave me goosebumps! This is a must watch.