Messi Lights Up the Pitch For Adidas F50

In a recent advertisement for Adidas F50 soccer shoes, Lionel Messi, the famous footballer from Argentina is seen wearing a complete black outfit. At first looking like a ninja, the football player pulls a mask over his face, the background blacks out, and Messi’s suit brightens up with LED lights! The four-times FIFA player of the year does a brilliant

How High Can You Jump for Adidas?

Adidas recently came up with a new ad campaign featuring the famous basketball star, Derrick Rose for their D Rose Jump Store in London. The concept of the ad is simple yet, very innovative. For the campaign, Rose travelled all around Europe as a part of his “D-Rose Tour.” This unique store gave fans a chance to jump with the


The Adidas Slogan: All You Need To Know

Adidas, a company that started off with a core vision to support athletes, has always been true to its positioning that is highlighted by the Adidas slogan, “Impossible is Nothing.” It is one of the greatest slogans for a sports brand and is already part of my 40 Best Advertising Slogans of Modern Brands post that I wrote a couple of