In a recent advertisement for Adidas F50 soccer shoes, Lionel Messi, the famous footballer from Argentina is seen wearing a complete black outfit. At first looking like a ninja, the football player pulls a mask over his face, the background blacks out, and Messi’s suit brightens up with LED lights! The four-times FIFA player of the year does a brilliant light show by performing a few stunts with the ball, which also lights up with LEDs. Moreover, the video was shot with a Phantom camera, capturing 1,000 frames per second. The result? Every move of the Argentinian was captured and shown with intricate details. Check out how Messi steals the show by lighting up the pitch with a pair of Adidas F50.

Adidas recently came up with a new ad campaign featuring the famous basketball star, Derrick Rose for their D Rose Jump Store in London. The concept of the ad is simple yet, very innovative. For the campaign, Rose travelled all around Europe as a part of his “D-Rose Tour.” This unique store gave fans a chance to jump with the Chicago Bulls point guard to get a pair of Derrick Rose signature Adidas sneakers, kept at a height of around 9 feet. The only way to get a pair was to jump as high as they could, and pull out a pair for themselves. Check out the video to see how many the people in London went home with a pair of their favourite sneakers. Another example of a guerrilla stunt made viral. I think I could have never jumped that high!

Adidas, a company that started off with a core vision to support athletes, has always been true to its positioning that is highlighted by the old Adidas slogan, “Impossible is Nothing.” Adidas changed their slogan to “Adidas is All In” in 2013. The “Impossible is Nothing” slogan was one of the greatest slogans for a sports brand and is already part of my 40 Best Advertising Slogans of Modern Brands post that I wrote a couple of months back. A great brand or a company slogan lays out the complete brand philosophy in just one small phrase: it should explain what is the reason behind the very existence of a brand. Though overshadowed by Nike and other sports brands in recent decades, Adidas is a super brand that exists to support athletes in its core sense; and the Adidas slogan did justice to what the brand stands for. Before anyone…