Have you been a high school, college or a university student (or are one right now)? If yes, then you’ve probably witnessed a student council, school elections, or any other sort of politics at your school. This is the first step in the world of elections that comes with a lot of excitement. Its exciting because this is the first time to be actually doing something that matters. It is a good start. And talking of good starts, school campaigning has not changed much in the last hundred years. You still need great high school or student council campaign slogans in order to make it through the election time. High school or student council slogans might not seem like a big deal once you leave school. But they can make or break a deal, when you’re in those heated moments of winning, or supporting a team to win. If you…

Subliminal messages in advertising (or marketing) copy pertains to any communication that is not obvious (or apparent) to the viewer. Simply put, it is a way to convey hidden messages with them aim of getting in the audiences’ subconscious mind. While this might seem amazing, conceptually, it is scary. It could do wonders to change an audiences’ perception about a brand or a product. It is also the basis of spreading propaganda. But is subliminal messages in advertising ethical? Considering it’s about making people do things through their subconscious mind? Nudging them to take an action that you want them to take? An action they might not have taken if given a conscious choice? Seems pretty damn unethical to us! Relevant Media Placements vs Subliminal Advertising The main problem with subliminal messages in advertising is that it remains debateable. The audience is not able to tell whether they’ve been conditioned. If…

Advertising techniques have evolved a lot in the last century. And they will continue to evolve because of the ever-changing consumers and their media consumption. From being straightforward in convincing a potential customer to buy a product, advertisements these days talk about empowering customers. And rightly so. Gone are the days when convincing consumers was easier through fancy advertising slogans and imagery. It still works, but we’re living in times of aware consumers. And especially with the advent of digital media and the widespread adoption of the smartphone, advertising to consumers is a completely different ball game. The consumer is actively engaged in advertising messages, they accept information on their own terms and sometimes actively allow themselves to be marketed to. So in a world full of digital devices, what advertising techniques should advertisers and marketers focus on to get their communication messages across effectively? Things to Consider Before Building…