Advergize Staff

Domino’s: Powered by Pizza

Domino’s knows how one missed pizza delivery can deprive us of a great invention, an amazing discovery or just plain awesomeness. Domino’s through its latest ad campaign puts forward the message that behind every inquisitive brain, and behind every great invention, a Domino’s pizza is a requisite. So, after travelling through the geographical distances and racing against time, Domino’s staff makes a point to deliver every pizza ordered on the right due time. Taking this idea a step further, Domino’s launched its latest ad campaign, ‘Powered by Pizza’ that offered gift cards to emerging businesses and other companies that planned to take initiative for investing into something absolutely new by giving them just the right food for thought. Though I am still no where near being a productive entrepreneur or an inventor, the ad still left me craving for a slice of Domino’s pizza.

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Coca-Cola Produces World’s First Wearable Movie

By Advergize Staff

When it comes to talking about some great guerrilla campaigns, Coca-Cola is one of the first brands that pops-up in my mind. And, why not, Coca-Cola has worked on some amazing viral campaigns to win a share of happy customers for itself, just like this wearable movie campaign. Coca-Cola decided to thank a bunch of people that helped the company in it’s motto of spreading happiness. These people included staff members, social media fans and creative partners. Each of these selected people were sent a free Coca-Cola t-shirt with a funky illustration on it, and they were asked to put up a smile and send a picture of them wearing the t-shirt. All these pictures were then assembled together to make the world’s first ever, wearable movie! Sounds crazy right? Have a look for yourself!

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Antarctica Turns Empty Beer Cans into Metro Tickets

By Advergize Staff

We are all aware about drunk driving, and what kind of hazard it can be for not only one’s own life but for many others on the same road. To be honest, at times just preaching does not teach one a lot about the do’s and don’ts. Most people charged with drunk driving are usually aware of all the consequences, yet they take the decision of driving while under influence of alcohol. Therefore, in order to discourage drunk driving, Brazilian beer Antarctica, came up with a great guerrilla campaign. The idea was to let Antarctica drinkers, use empty beer cans as a metro ticket. This great idea was implemented during Rio de Janeiro’s famous carnival. Voilà, and it became a huge success; greater sales here meant a better and a responsible city.

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Double Your Income Without an Extra Job?

By Advergize Staff

In today’s time, it is undoubtedly very difficult to make ends meet when most of us are already struggling to keep our eyes off the latest designer dresses, and a high end lifestyle, as we queue up to pay our pending electricity bills. No wonder, a lot of people have been taking up multiple jobs to get a little extra saving to send on all the things we always want to buy. This recent ad campaign by New York Lottery, ‘Pay Me’ illustrates the dilemma pretty well. A series of print advertisements for the campaign shows a bunch of professionals taking up various jobs completely different from their occupation to earn a few extra dollars. The slogan along with these ads read, “Get an extra payday without the extra job.” The catchy illustrations and the great concept makes me want to enter the big draw straight away! What do you…

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MK Mountain Resort – Cotton Lungs of the City

By Advergize Staff

While living in a city, we may not realize the everyday hazards that we go through because of the polluted air and the stressful noise pollution. You cannot possibly live a peaceful life in a city, until you take a break and a breath of fresh air at a nice holiday resort. In order to get a similar message through, MK Mountain Resort Kapaonik came up with a great outdoor campaign. In one of the busiest streets of Belgrade, Serbia, a huge billboard was placed featuring a pair of cotton lungs. As the days went by, the cotton lungs that were once milky white, were now turning grey due to the polluted air. By the tenth day, when the lungs had completely lost their colour, the campaign’s message was released, “Take a deep breath. MK Mountain Resort Kapaonik”

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Carex – Dirty Money Campaign

By Advergize Staff

No matter how much we love money, it is a stated fact that money is one of the most heavily contaminated things that we handle every day. With the same currency note being transacted hundreds of times a day, it should not be a surprise to anyone of us that even new looking currency notes that you happily take in might catch you up with some serious illness. Carex, through its recent outdoor ad campaign tried to bring to light how we are petting monstrous germs in our wallets and handbags. Carex in Kenya, created a huge Kenyan 10 Shilling note made entirely from every day garbage. Watch this video to see how this campaign worked. Might make you want to sanitize your hands straight away.

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Change Your Life With Maple Leaf Bacon

By Advergize Staff

Life of a working women can never get easy. From doing household chores, taking care of the kids to doing the laundry, preparing meals, cleaning the house and coping up with the office work, yet making sure they always look immaculate. With so much to do, they all tend to wish there was an easier way to life. Or maybe a magic wand that would help us do better. Well, there might not be any magic wand to help with their everyday life of stress and hardwork, but Maple Leaf bacon through its new advertising campaign certainly promises to make life easier for women. Watch this crazy advert. Makes me realize sometimes solutions to some of the most difficult problems are just as simple.

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Barclays English Premier League – Love is Tough

By Advergize Staff

With the new season of Barclays English Premier League underway, the football fever is on the rise. Men and women across the world are going crazy over the idea of catching up on the new season between their favourite teams, as they gear up with their favourite club jerseys and a bowl of popcorn and other snacks, in front of the television screens. BPL in a recent ad campaign, pays a tribute to all of such crazy football and English Premier League fans across the world. The ad features a bunch of people from all walks of life, uniting to celebrate a completely new season of English Premier League, and getting ready to go through yet another roller coaster of emotions. Watch this beautiful ad, maybe you can relate to some of the emotions too.

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