Advergize Staff

Ironage Introduces The Pulse Machine

Ironage, a sports drink company from Brazil came up with a great vending machine campaign called ‘The Pulse Machine’ to promote its product. The pulse machine was set up at various places that are always crowded with sport enthusiasts like, gyms and parks. This vending machine as the name suggests, read the pulse rate of individuals and offered discounts on the sports drink to each of them. The higher the pulse rate was, the greater discount they would get. As you can imagine, thousands of people benefited from this great campaign by paying a little less for the drink, and not to forget worked harder on the treadmills too. Sigh, till I wonder what kind of marketing stunt might make me move my lazy butt off my cosy couch, you check out the brilliant campaign through the video link, and leave your feedback in the comments section below.

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Intel and Toshiba Release First Episode of ‘The Power Inside’

By Advergize Staff

Remember just a few days back, we talked about this upcoming movie, ‘The Power Inside,’ produced in collaboration by Intel and Toshiba. Well, it is about time you gear up with fake moustaches and uni-brows along with popcorn and soda cans in front of your screen, because the first episode is here! Actually, after viewing the trailer, I think I will take a blanket too, to hide my face inside as the hairy zombie type things start to take over the world! The episode begins with featuring two love birds getting cosy in a car, when suddenly the moustaches and uni-brows ruin their moment by turning them into unthinking drones. Next, enters our hero, Neil, played by Craig Roberts. Neil is just getting a clean shave done from a hairdresser (first proof of our hero being just one of us). Next, he heads to his newspaper job, where his office…

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Donate Your Voice for ALS

By Advergize Staff

ALS is a terrible disease that robs a person of their ability to speak. Thousands of people across the world are suffering from this terrible disease and are deprived of their utmost right of speaking up for themselves. I can only imagine how terrible it is likely to be to keep one’s feelings confined to oneself, and not being able to narrate even the most ordinary highlight of the day, let alone the more significant events. BHH New York interns through their recent advertising campaign, gives hope to people suffering from ALS by asking you to donate your voice for them, and help them speak some of the most heartfelt words that they had always wanted to tell their loved ones. Log on to Speak for ALS’s official website to be a part of the noble cause, and view the video to see how this brilliant campaign is helping a…

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The Bank of Mum and Dad is in Trouble – Shelter

By Advergize Staff

The Bank of Mum and Dad that had been selflessly providing money for all the needy ones at home, to spend on bubblegums and jaw breakers and had been paying for the more important school and college fees over the years, is now running short of resources. The bank is shutting down and it certainly is not a good news. Due to the increasing rental costs and mortgage deposits, the bank cannot function as it used to. Nevertheless, the bank still promises of providing its members with home-made shepherd’s pies and custards. This was the message posted on official website of Shelter, a non-profit organization working to help people with bad or no accommodation due to financial issues. The message then asks visitors if they would like to help the Bank of Mum and Dad, redirecting users to the original website of the organization. Undoubtedly a very touching campaign for an…

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This World Humanitarian Day, The World Needs More

By Advergize Staff

This world humanitarian day, in remembrance of the bombings at the UN headquarters in Baghdad, a decade ago, the UN joined hands with Beyonce and Gucci to come up with its recent advertising campaign. This campaign paid tribute to aid workers and volunteers across the world who spend days and nights, selflessly in perilous situations across the world to serve humanity. Through the campaign, the UN tries to raise awareness of all the aspects of life that our world is lacking through tweets on Twitter, and moving pictures. You too can be a part of the campaign by sharing tweets and tweeting that one word you feel the world today is lacking, and what our world needs more of. View the heart-touching video to see how the campaign worked, you might realize how little by little we all can strive to make this world a better place to live at.

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Samsung Expedia Gives Away a “Trip a Day”

By Advergize Staff

Imagine you are walking in a park and randomly a man intrudes and asks about a place that you have always wanted to visit, and poof! You are at your favourite holiday destination, having a great time and living your dream. Sounds nothing less than a crazy dream, that you wake up from with the sound of your alarm, right? As unreal as it may sound, Sean got a chance to cross out a travel destination from his bucket list, through a recent guerrilla campaign by Samsung Expedia, called ‘Find Your Spontaneity.’ Through this campaign, Samsung Expedia gave a chance to random people to travel to their dream destination, but the only catch was they would have to travel right away! Watch how Sean takes up the challenge and lives his dream of travelling to China. Looks nothing less than dream come true for Sean!

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The Audi A3 Exchange Campaign

By Advergize Staff

No matter how much we love our rusty old family cars with broken seat-belts and the noisy engine, it would always sound like a great idea to get it exchanged for a brand new Audi A3. You are possibly wondering, who in this selfish world would be generous enough to do such favours. Well, if you are thinking so, this recent campaign by Audi might just restore your faith in humanity (or marketing :p). The Audi team in South Africa, began the Audi A3 Exchange Campaign. This started with a 18 wheeler truck, carrying a brand new Audi A3 Sportback driving across South Africa, guided by hopeful South African who tried their best to make the exchange happen in their city through tweets and online votes. At last, three finalists were selected who went through a series of physical tasks, giving way to one deserving candidate who got the chance…

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World’s First Tweeting Honey Badger at Johannesburg Zoo

By Advergize Staff

At the Johannesburg Zoo, the Social Media Manager position had been vacant for quite sometime, and after a rigorous recruitment process, just the right candidate was selected for the position, the Zoo’s honey badger, BG! Most of you must be wondering, how can a Badger possibly take the position of the Social Media Manager at one of the most popular zoos of the world. Well, BG is not just an ordinary badger that likes to play around in the jungle but hides in the bushes, at the slightest glimpse of human beings. Instead, BG is a very social badger, he even has a twitter account! Don’t believe me? You should totally follow BG on his official Twitter account then, @zootweetslive BG loves twitter, no wonder his Twitter account is always coming up with cheesy comments for the visitors, and describing his everyday life at the Johannesburg Zoo. From the neighbouring…

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