In order to be heard, first you have to be seen. This is a bold statement, that Vidal Sassoon took an opportunity to prove at the London Fashion Week in their campaign: “Start Bold, Stay Bold.” Using the London Lux home hair collection, Vidal Sassoon gave an everyday woman a bold makeover and in just three days watched as she became part of the LFW spotlight! Vidal Sassoon also launched a Twitter contests that asks women to submit photos of things that make them feel bold using #colormebold. The grand winner gets a trip to London and $4K to spend there. Client: Procter & Gamble Agency: Leo Burnett & Atelier Executive Creative Director: Susan Treacy Art Director: Erika Wolfel Copywriter: Michele Sloan Executive Producer: David Schiavone Production Company: Casta Diva Director: Juan Delcan VFX/SPX: Marshall Street Editorial Editorial: Marshall Street Editorial Editor: Spencer Ferszt Music Company: MAS Music Director of Photography: Juan…
Have you witnessed one of those adverts that you ‘just’ know are going overboard or crossing the line? We’re talking about some hardcore offensive advertisements. Whether you have or you haven’t, we’ve got a vintage shocker for you today. Offensive advertisements can be defined as any kind of communication that disrespects certain accepted norms of the society, or offends someone. Marketers these days spend extra time to ensure not to offend anyone with their campaigns. Thanks to social media. The adverts that we’re sharing with you today, are plain racist, and you probably haven’t seen any campaign this offensive… like ever. And when we say that, we really mean it. You can’t even comprehend if such communication once, was even considered for publishing or promoting a brand. These extremely offensive adverts will surely churn out a WTF reaction from you. We really mean this too. 1. Van Heusen Ties – Man’s…
Instagram, has recently earned quite a lot popularity among online users, and thus has become a great marketing platform for companies to promote their products. Therefore, Heineken decided to make the most of this social picture website, and came up with very unique and an innovative concept to market its brand. Unlike the usual uploading of pictures, along with the company’s hashtag, Heineken decided to interact with the social media family in a fun way, and designed a Scavenger Hunt through a new Instagram handle, @crack_the_us_open. This handle has uploaded over 200 pictures till date, each of them showing a section of audiences sitting in for the US Open Men’s Final, and you are supposed to find a person among this huge rush of people. If you find the person, you comment on the picture along with the given hashtag, and win yourself a chance to attend the US Open…
Ever wondered how people named Katrina, Andrew, Sandy and Ivan across the world are likely to feel to have some of the most destructive hurricanes sharing the same names as they do. Hurricanes that destroyed lives, flooded cities and countries, and became a complete catastrophe are named after randomly selected human names. All these hurricanes that news telecasters talk about creating a havoc, and distressed survivors curse of ruining their lives are nothing less but names of ordinary people who possibly have nothing to do with the destructions. 350 Action, a US based environmental campaign group came up with a petition to instead name such disastrous hurricanes and natural catastrophes after the policy makers who denied climates changes altogether. The video shows how it would sound to see some of the hurricanes named after those despised policy makers like Paul Ryan and Marco Rubio. Watch the video and share your thoughts…
Ever imagined what would you be doing, and where would you be when the world ends? I am sure, even if you are thinking about all the possibilities right now, sitting in a hall for a job interview is most likely not to make it to the list. Well, LG came up with a nasty plan to promote its new range of 84 inch, Ultra HDTV, that makes you think how would you react if you witness the world coming to an end, while sitting in for a job interview. This video that recently went viral was actually a prank played by LG, to scare some unsuspecting job seekers by installing the new 84 inch LG HDTV, to replace a window. Right as the interview starts, a huge meteoroid hits some of the high rise buildings behind. Chaos is spread, and the world is possibly coming to an end! Yikes!…
In the recent years, a lot of cases of women abuse have been highlighted in India. With rape cases in India becoming a frequent newspaper headlines, and the subsequently increasing instances of domestic violence, Taproot, an Indian ad agency came up with a powerful ad campaign to discourage women abuse in the country. The ad features Saraswati, Lakshmi and Durga, three of the most worshipped Goddesses in India, with bruised faces and teary eyes. This impactful campaign, shows the gruesome reality of the country where women are no longer safe, and puts to question if even the Goddesses would be spared from domestic violence and various other kinds of abuses that prevails in the country. We feel the campaign as powerful as this can certainly catalyst a much needed change in the Indian society, what do you think?
At times, in order to make a great ad, you do not need to come up with unique concepts or story-lines to make it a success. Instead, just making a few people dance on peppy tunes, and a little splash of colour might just do the trick. That’s exactly, how Tata Nano’s new ad works. Featuring a bunch of prominent youth figures in India like, Sarah-Jane Dias, Masaba Gupta and Ugesh Sarcar, the ad shows the fun side of life, and how being chirpy and colourful can never become boring. The video shows the various colours of Tata Nano, along with energetic individuals performing various moves on the tunes of a Bollywood style song that sings, “You’re awesome.” Later, splashes of colour brightens the screen space, and the ad simply asks you to celebrate awesomeness along with a little bit of ‘youness’, ‘magicness’, ‘epicness’ and ‘kickassness’ Watch this ad, you might…
This latest ad by DirecTV makes us think of all the unforeseen events that we at times fail to think about, and when such events hit us, they hit us hard! Ever thought how a single day of not watching your television soaps can not only upset your everyday routine, and leave you with the undying curiosity of what happened next in the latest episode of Dexter, but can also make you fake your own funeral! I am sure you don’t believe me when I say that, but trust me that can actually happen. Watch this insane marketing attempt by DirecTV that shows how waiting for your cable guy to come and fix your cable issues, can not only lead you to boredom but can also take you into the craziest of situations that you never thought of. Eventually, making you fake your death and attending your own funeral. So,…