Advergize Staff

MARKETING

How to Build Your Business Identity on a Tight Budget

By Advergize Staff

Setting up a business requires both money and time. If your hand is tight in the former, then you have to get creative. For instance, if you want to build your business identity, and a brand, on top of running your business, then the following are some budget-friendly techniques that you can implement: Design a Logo Yourself Everyone knows that no brand can be complete without a unique and attractive logo, but many entrepreneurs shy away from the concept, thinking that creating a logo requires a lot of money. However, that’s not true; today, there are a slew of options that are affordable and quick. For instance, you can use a crowdsourcing site, which will let you choose a designer— based on your design preferences and budget—to make your logo for you. Or, you can create a logo on your own using online tools and platforms. Some of these platforms…

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BUSINESS

How to Calculate Market Share of Your Business?

By Advergize Staff

Understanding how to calculate market share of your business should be your most important goal if you’re running a business, or thinking of starting one. If used correctly, market share can give you a lot of understanding on your current standing as a business, and can also enable you to set a direction of where you want to take your business. Think of it as one of the tools used for self-analysis. Why is it it important? It’s important because it is the fundamental determinant of how your business is performing in the market against your competitors, what are the opportunities to grow, where can you source more business from, what is the value of you business, and a lot more. Market Share Calculation Calculating market share is simple, but you need to understand the context you’d be looking at market share in, and you need to be relevant. Also, there can be a…

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BUSINESS

Wow Air Stops Flying. Grounds All Operations. Leaves Passengers Stranded.

By Advergize Staff

Wow Air, a budget airline from Iceland, suddenly cancelled all its flights and decided to cease operations. Literally, thousands of passengers are stranded across the Atlantic due to the sudden closure. This came to light through Wow Air’s website, where they asked passengers to look for flights on other airlines. Though some passengers may be eligible for compensation from the company, the notice mentioned. “I’m very sorry about this as these are people who have supported us,” said Mogensen. “I’m disappointed not to honour our commitments.” Skúli Mogensen, CEO, Wow Air Wow Air’s CEO, Skúli Mogensen, said that they tried to secure investments until early Thursday to save the airline. But unfortunately, they were not able to. https://www.youtube.com/watch?v=qI2EXufgHA8 Stranded Passengers are Extremely Upset About Keeping Them in the Dark This wasn’t handled well, and the stranded passengers are not happy about this: https://twitter.com/CatherineGrey10/status/1110306060064174086 https://twitter.com/Shaisling/status/1110169914705395714 https://twitter.com/hongryalice/status/1111365307208224769 https://twitter.com/gleasonsarah/status/1110310676613025792

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BUSINESS

Lyft’s Debut Stock Price on NASDAQ Surprised Everyone

By Advergize Staff

Ride sharing service, Lyft’s stock price opened at 21% higher at $87.24 in its NASDAQ debut on Friday, 29th March 2019. Lyft, valued over $1 billion, beat Uber in the race to go public on Friday. Lyft’s success goes on to prove that the sharing economy will continue to grow, and despite Uber’s market domination, there is room for other companies to enter the consumer transportation market. The opening stock price today, puts Lyft’s valuation at $30 billion (whereas Uber is valued at $120 billion). With an investment of $500 million by General Motors (GM) in Lyft back in 2016, GM gained quite a bit in this IPO, the potential of winning bigger in the future. They are also Lyft’s biggest investors. Lyft Stock Details The particulars of the IPO included 32.5 million Class A shares common stock at $72 per share. Here is a timeline of how Lyft’s stock…

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MARKETING

Affiliate Marketing for Beginners Guide 2019

By Advergize Staff

Affiliate marketing can be overwhelming if you are just starting out. And until recently, I was in the same boat. So my team and I decided to write this affiliate marketing for beginners’ guide. Let’s start from scratch. I have always been fascinated by the idea of generating passive income that many self-proclaimed internet gurus out there tend to claim. Reading those success stories is inspiring. “Man, I’d like to be there one day,” I said to myself. But after spending years trying to understand how affiliate marketing is done, I found 5 lessons that I feel are the gist of my learnings from over the years. And you should ground yourself in these 5 lessons before you attempt to go into the world of affiliate marketing as a beginner: You need to be good at selling stuff. Just writing a blog post with a bunch of affiliate links is…

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CONSUMER BEHAVIOR

Best Topics For Conversation With People

By Advergize Staff

Possessing the art of having great conversations is a skill that can take you a long way in your personal and professional life. Being able to spark a conversation with a complete stranger in social and professional situations, could be a born trait for some, but it is not something that you can’t learn on your own. Like any other skill that you can acquire, having the confidence and the ability to talk to almost anyone, can be easily achieved with practice. And of course, a little of planning ahead. Have you ever felt uncomfortable when trying to talk to someone? Or a situation where you might have gone blank while trying too hard to think about something to talk about? How about when you encounter a potential client, and you didn’t know how to break the ice? And when you went to that networking event last year, you struggled…

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INSIGHTS

Top 5 Reasons To Invest In Car Advertising

By Advergize Staff

Nowadays owning a business is very difficult as many competitors are running similar products and competing them we have to advertise our product as much as we can. As we all know advertisement is costly and time consuming these days. Many people face problems in advertisement just because of the high rates. That’s why we suggest you to do car advertising as it’s a great way to spread your marketing message all over the city. It is one of the most effective forms of advertising. Whether you are driving around town, stuck in traffic or walking around the shops, you are continuously surrounded by cars. So if you want to boost up your sale or want to introduce something new to your city, car advertising would be best, both in commercial and in saving money. An Impression On Larger Amount Of Audience Boosting your brand and making people aware…

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SELF HELP

5 Study Skills That Help To Accelerate Learning

By Advergize Staff

As a student, one must know how to accelerate learning ability in them, what things are required for increasing your learning skill set? When it comes to learning and studying, many of us face various problems, and we are unable to cope up with them. Multiple issues stop us from a proper education. Also, school is not an easy job, but you can make it easy with simple tips that accelerate learning. If you are also a student and you are facing a tough time in learning, then you should read the following five study skills to accelerate your learning and succeed in every box of life. 1. Write What You Read The first and foremost tip that has proven to accelerate learning is to write what you read. If you are reading from a book, start making notes. Since books are highly detailed, they have too much of…

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