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GAP Analysis Examples to Win Against Competition and grow!

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Gap analysis involves the comparison of actual performance and the desired or potential performance of a business. The resultant GAP is the reason to the name of ‘GAP Analysis’. The gap analysis examples can help you create a better understanding of how you can compete with the competitors. Gap analysis actually looks at the optimum resource allocation level and the current resource allocation level, and this can disclose areas which need betterment. GAP analysis and GAP analysis examples The first step in performing a GAP analysis is to closely examine the company’s core goal and vision. This then helps in setting targets accordingly. These targets are the ideal business positions where the business wants or expects to be in the future. The next step is to examine what is currently happening in the business. The current allocation of resources, performance, and processes get an evaluation through several sources. The sources…

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SELF HELP

Professional Goals Examples of Marketers to help you grow the right way!

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Professional goals are the goals set by people relating to their professional lives. Professional goals examples can help you learn the practical way. The plan about where they want to be in the next few years, do they want to continue with the same profession or not? If they do, do they want to enrich their skills to increase their chances of getting better pay and working conditions? Professional goals are extremely important to set in this extremely competitive era. They decide whether you just go on in life and do whatever it has to offer you, or you create possibilities for yourself and lead a prosperous life. You can set professional goals and treat them as stepping stones for the eternal success in life. Professional goals examples for marketers Marketers are people whose duty is to market the products of the company where they work. There are several types of marketers…

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MARKETING

Marketing Objectives Examples to Set Measureable KPIs

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Marketing is an extremely integral part of a business’ growth. It is a process that turns people into your customers, make people aware of your products, and reduce their resistance of buying your product through advertising, branding, sample distribution and so on. Marketing objectives are the goals set by the business while promoting their products. There are many marketing objectives examples that we can find in the business world. Setting marketing objectives through KPIs These objectives can be to spread awareness of the product in people, to cover a particular number of areas while marketing the products and so on. These objectives are in line with the firm’s overall objectives. They are the stepping stones to the achievement of the firm’s vision. Just like all other objectives, good marketing objectives are also set with the SMART criteria under consideration. The marketing objectives set must be specific, measurable, attainable, realistic and time-bound. Setting marketing…

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BUSINESS

Advantages of Globalization for Small Businesses: Things you need to know

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Globalization refers to the process of international trade, the interchange of information, communication, the interaction between people and so on. This is simply a process that brings different countries closer to each other (not geographically). Globalization has been on a rise in recent times. It is mainly due to the advancement in technology that makes communication and traveling faster and easier. Here are several advantages of globalization for the countries involved and the people living in those countries. Globalization Globalization, however, is not a completely new phenomenon. Then too, goods were taken to and from different countries for trade. People used to go to different places too. The governments of different countries can come to good terms too due to globalization. The growth of multinational companies is one of the major reasons for the rise in globalization. Companies start manufacturing in different countries to get cost advantages. This allows countries…

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BUSINESS

SWOT Analysis of Facebook: How it Became a Media Power House

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SWOT analysis of Facebook or of any organization is an evaluation of its strengths, weaknesses, opportunities, and threats. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. The strengths are the advantages, the unique selling proposition, the competitive advantage, the cost advantage you have over your competitors. The weaknesses of your organization are what you have been doing wrong or what your competitors are doing better than you. These can be in the form of high costs, lack of research and development, low customer loyalty, lack of finance and so on. Opportunities are the chances available to the organization to make profits or gain any sort of benefit out of it, if properly exploited. Threats are the potential dangers for the organization. They can be major threats such as international competitor entering the market or a minor threat such as a small labor strike. Strengths and weaknesses are the…

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BUSINESS

Leadership Philosophy Examples to polish the Leader in You!

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Leadership philosophy examples are generally legends in organizations. Leadership is a very critical topic in every organization and normal life too. Leaders somehow have the power to persuade and motivate their team members. This motivates the employees into doing work or carrying out any action. Leadership philosophy is the measure of ways they use to do so. Leadership philosophy is the way that leaders have, to persuade their employees to work. It also motivates them to communicate messages to them and to delegate responsibilities. Different leaders have different philosophies varying in strictness & leniency, authoritative & democratic, taking responsibility & transferring responsibility and believing employees & not believing them with work. In any case, there is a need to understand that different situations and different types of organizations demand different leadership philosophies. There is not a single type of the leadership philosophy that is right or wrong. However, there should be a…

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BUSINESS

SMART Goals setting: Examples for a successful Work Life!

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The SMART goals are basically the way around nearly all our problems. We work hard to achieve our goals, and sometimes we do achieve them while other times, we do not. The main reason you are unable to achieve your set goals is not setting appropriate goals or not so SMART goals. S.M.A.R.T in SMART goals is an acronym for specific, measurable, attainable, relevant and timely. Specific Specific means that your goal should be clear in what it demands. It should not be just a general goal, but a specific one. A general goal is, for example, ‘increase profits in the coming year’. On the other hand, a specific goal is, ‘increase the profit by more than 20% in the coming year by increasing revenue by 10% and minimizing expenses by 20%’. Following a specific goal is much easier than following a general goal. For the reason that you know…

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INSIGHTS

Different Types of Organizational Structures: A deatiled overview

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There are several different types of organizational structures including formal organizational structure, functional structure, divisional structure, matrix structure, team structure and network structure. Organizational structure is the hierarchical structure of an organization. It tells us how the authority passes on in the organization, and how is task allocation done within. Organizations select from these different types of organizational structures, a structure which suits their operations the most and help them keep things simple. Different types of organizational structures Formal organizational structure A formal organizational structure is the one where an official hierarchical relationship is set amongst people working in the organization. Amongst the different types of organizational structures, a formal organization is one of the best structure that is generally taken. Some people work under others who further work under someone else, and the entire organization works under a CEO (chief executive officer). The figure shows the fundamentals of a formal…

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