Just to make it clear right from the beginning that the different types of consumers here does not refer to the consumers in the food chain i.e. herbivores, carnivores and so on. Here, we are discussing about those consumers who consume or use a product or a service provided by a company. Consumers are, obviously, the most important thing for a company, because consumers are the source of revenue for a company. So, in order to make successful sales to the consumers, companies need to understand the different types of consumers and their mindsets. If they deal with every consumer in the same manner, there sales revenue will fall drastically. Types of consumers Now that we have discussed the importance of understanding different types of consumers and dealing with them differently, we will be discussing the different types of consumers that a seller can face. Loyal consumers Loyalty is given…

Pitch can be referred back to a long strip of turf between a huge circular ground used as a venue for playing cricket. In the game of cricket, much depends upon the pitch quality and condition. Now, same is the case with the sales pitch. Much of the sales and business’ performance depends upon the sales pitch. A sales pitch is the process of persuading someone to buy something by the use of words, visual representation, and presentations. A sales pitch is either gives an introduction of the product to the customers who know nothing about the product or the service. It can also give a proper explanation of the products’ specifications to those customers who are already have shown their interest in the product. There are numerous sales pitch examples that can define a successful sales pitch. A successful sales pitch can accelerate a company’s sales.On the other hand a…

Nike, the famous footwear, accessories and clothing brand, is a multinational corporation based in America. Nike, with its famous ‘Swoosh’ logo and the ‘just do it’ slogan, has become a very successful brand over time. The company was founded in 1964 as ‘Blue ribbon sports’ by Bill Bowerman and Phil Knight. The value of Nike in 2017 was around $29 Billion. They have surely come a long way from being just a distributor of another shoe company (Onitsuka Tiger) to becoming sponsors of many famous athletes and teams around the world. Nike’s marketing strategy is to be appreciated why they ‘just did it’. Nike’s marketing strategy has been helping them become leaders of the market and become the most valuable sports business brand in 2014. They are also the owners of around 48% of America’s athletic footwear market. Nike’s marketing strategy The marketing strategy of a company refers to its…