Behind every business that is launched, product or service, an extensive research & strategy exercise is undertaken to understand the viability, sustainability and future of the business. This intensive exercise can be termed as the development of a ‘Business Strategy’. Business strategy encompasses a wide variety of components which are deduced from exhaustive research and analysis of the market in lieu with the product or service which is being planned. The main component of any business strategy is to lay down a detailed go-to market strategy which outlines how a product or service is delivered to the end customer. Myk Pono, an expert in SaaS Marketing and Product Growth, defines Go-To Market Strategy as, ‘Go-to-market strategy (GTM) is an action plan that describes repeatable and scalable processes for how a company acquires, retains, and grows customers’ The first step in creating a go-to market strategy is finding a suitable market-fit…
